Dancehall entertainer, Vettron, of “No Complaining” fame is now an official ambassador for Reggae Larger Than Life, the first ever fun and games book dedicated to Reggae and Dancehall music. He will help to raise the profile of the book, which features some of the biggest artistes that have significantly contributed to the genre. It asks exciting and creative questions, presents compelling artiste features and fun-filled games that will keep the readers jumping up and down with glee.
Author, Shaun Cain, explains, “the Kingston based artiste will bring goodwill to this unique entertainment vehicle that is helping to spread Jamaica’s musical heritage worldwide. Vettron has done some inspirational songs that promote the ethos of working hard and constantly trying to improve one’s circumstances. This makes him a good fit with the book.
The entertainer, whose real name is Tevin Wong, has been receiving regular rotations on radio stations in Jamaica and abroad. Among his notable recordings are “Hard Work”, “Jamaican A Di Best” and “No Complaining”, the latter of which was featured on Fame FM’s Full House Friday in Jamaica just days before Christmas. Vettron is excited about this new engagement. “I am proud to be an ambassador for Reggae Larger Than Life. It is a unique and exciting product and I love the name and overall concept. I am convinced the book will do a lot to bring new fans to Reggae and Dancehall music. I am happy to be a part of history in the making,” the artiste has said.In the first major promotional campaign, the artiste will star in a video advertisement that will be promoted across different Social Media platforms. The aim is to help raise book’s profile and generate more interest among the target market. Reggae Larger Than Life – The Ultimate Fun and games book is currently available in Jamaica at Bryan’s Bookstores islandwide, Book and Stationery Place in the Portmore Mall, Angel’s Book and Variety Store in Spanish Town and Twlight Books and Stationery Supplies, Linstead. Worldwide distribution is through Amazon.