Mr Vegas’s “Bruk It Down” is coming back at you with a tropical, uptempo music video premiere on VEVO including a special appearance from the Caribbean Queen, the ‘Roll It Gal’ herself, Alison Hinds. From the kitchen in Trinidad, to a traffic stop in Jamaica, the beach party in Barbados and back to the operating room in New York it’s evident the “Bruk It Down” dance is too contagious to be contained!
Opening with a cameo from Jamaica’s top radio disc jock, DJ Bambino, watch as the dance epidemic spreads across the islands. Jamaica’s #1 dance crew, Dance Xpressionz, show us how its done before passing the vibe to a Caribbean carnival dancer who Bruks It Down in full road march attire. Even the Caribbean Queen of Soca can’t help but Bruk It Down on the shores of Barbados with Mr Vegas at her side. Directed by Jamaican award winning video director Jay Will (Game Over / A Creative Source), Bruk It Down puts a never-ending party spin on the summer anthem spreading around the world.
“The video features a variety of personal versions of the dance style,” says Jay Will. “We show different women from different walks of life all sharing a common ground with this infectious dance tune.”
For Alison Hinds the chemistry with Mr Vegas was crucial. “I thoroughly enjoyed working with Mr Vegas on the song and the video shoot,” says Hinds. “He is so much fun and had me laughing the whole time we were filming. I love to laugh so that just made the shoot so much more fun. I know we will work together again in the not so distant future & I eagerly look forward to that time.”
And just when you’ve had enough of a workout, don’t miss the conclusion, which includes a bonus sneak video peek of Mr Vegas’s dancehall bubbler “Party Tun Up”, a song co produced with Suko of Ward 21 and Teetimus for MV Music.
Both “Bruk It Down” and “Party Tun Up” are included on Mr Vegas’s new double disc album, Sweet Jamaica (MV Music), released May 29th in tribute to Jamaica celebrating 50 years of independence this year. “Bruk It Down” made the top of the Billboard Reggae singles chart as well as reaching #1 in Jamaica, BBC 1Xtra and Choice FM in the UK, Trace TV / Trace FM based in France and MTV Base Africa, not to mention propelling Mr Vegas’s Sweet Jamaica album to #34 on Complex Magazine’s ‘Top 50 Albums of 2012 (So Far)’ and into the top ten on Billboard’s Reggae album chart.
From “Heads High” (1998) to “Bruk It Down” (2012), Mr Vegas has assembled an unshakable string of international classic reggae and dancehall releases including Billboard hits over the past three decades of his, career. Leading the way in 2012 is the runaway crossover hit ‘Bruk It Down’. Mr Vegas is taking the party straight to fans worldwide with spot dates throughout the Caribbean, the “Sweet Jamaica European 2012 Tour” ready to begin in July, a Canadian Back to School Tour in September and a US band tour this fall.
Crowned the undisputed “Queen of Soca” by fans worldwide, Alison Hinds’ powerful, emotional vocals and high-energy live shows are legendary in Caribbean music. Her standout song “Roll It Gal” became an international hit in 2005 and rolled out the red carpet to an international fan base from the Caribbean and North America to Europe and Asia. Alison has since won numerous awards including 2009-2010 International Reggae & World Music Awards Winner for Best Female Vocalist & Best Calypso / Soca Entertainer (2009).
VEVO is a music video website launched in December 2009 and the same month became the #1 visited site in the United States.