Eric Donaldson, Ernie Smith, Baby Cham and Serani are among the legends in reggae music who are heading to Toronto later this week for the Toronto International Jamaica Day Celebration taking place on Saturday July 23. Jamaica Day is Toronto’s most colorful, vibrant and lavish celebration of the island’s hypnotic culture and this year it will take place at the Wild Water Kingdom at the Outdoor Festival Ground in Toronto.
This year the event celebrates its 21st anniversary, and as the excitement for the event builds, Jamaicans from various cities in North America are making preparations for the upcoming annual pilgrimage to Toronto.
“My family and I have been driving up to Toronto for the past four years to Jamaica Day”, said Irving Stewart, a Brooklyn resident. “We look forward to this event because we get to hang out with old friends, we enjoy the entertainment and the ride up to Canada creates a change of environment for the kids”, he continued.
Apart from those traveling from the United States and other parts of Canada such as Montreal, a press contingent from Jamaica will also be traveling to Canada to cover the event for their various media outlets.
The concert segment of the celebration will take place alongside other not-to-be-missed chunks of Jamaican culture: mouthwatering culinary treats that are sure to send one’s taste buds back to ‘yard’, colorful fashion to energize the soul, and a potpourri of mementos and merchandise that will inspire a welcomed trip down memory lane. The Toronto International Jamaica Day Celebration will capture and showcase the very best that the island has to offer.
At a recent reception held in Kingston at the Courtleigh Hotel, Toronto International Jamaica Day Celebration honored two stalwarts in reggae, recording artist Freddy McGregor and tour manager Copeland Forbes.
Sponsors for Jamaica Day include Air Jamaica, Western Union, Digicel and the Courtleigh Hotel. The event is being produced by the Sunrise Talent Development Program who describes its mission as enabling the Jamaican Day organization to develop Canadian artists year round through showcases and educational workshops. Since its inception, Jamaica Day has provided a platform for nearly 150 Canadian artists to be showcased to thousands of fans.