The Jamaica Tourist Board (JTB) has joined forces with popular pizzeria Mellow Mushroom and Jamaican Jerk sauce provider, Busha Browne’s to give consumers a chance to win a trip to Jamaica and visit the newly launched Jerk Trail. The Get Jerked Around promotion, which will be featured in Mellow Mushroom restaurants and on the Mellow Mushroom website throughout the month of August, highlights Mellow Mushroom’s mouthwatering Jerk chicken dishes, including pizza, calzones, hoagies, salads and Busha Browne’s authentic Jerk sauce.
“We are thrilled to share Jamaica’s famous style of cooking – Jerk – with Mellow Mushroom’s customers across the U.S., as well as Jamaica’s own Busha Browne’s Jerk sauce, and create an opportunity for those who have not yet tried Jerk to experience its delicious and complex flavors,” said Jamaica’s Director of Tourism, John Lynch. “This promotion is an exciting way to create awareness of, and inspire, consumers to come to Jamaica and taste this delicious cuisine in its homeland.”
“Jerk chicken has been a staple of the Mellow Mushroom menu for over 17 years. Its popularity has continued to grow as we introduced Jerk as an unconventional option into all our menu items,” noted Mellow Mushroom Director of Operations, Johnny Hudgins. “Teaming up with Jamaica and Busha Browne’s is a perfect fit for Mellow Mushroom. The Mellow Mushroom franchise has a laid-back easy going spirit that is reminiscent of Jamaica’s island vibe.
“We’re excited about the opportunity to share Busha Browne’s delicious Jerk sauce with Mellow Mushroom customers,” commented Winston Stona, Busha Browne’s Managing Director. “We are gaining the opportunity to reach thousands of consumers nationwide.”
The Get Jerked Around promotion will be displayed on Mellow Mushroom menu covers, menu inserts, window clings, table tents, and web banners and when a customer orders a Jerk item, they will be handed a flyer about the promotion. Customers who visit Mellow Mushroom locations and order Jerk will be introduced to the promotion and those who have not tried Jerk in the past will be tempted to order with the in-store signage.
Consumers who wish to enter the contest are encouraged to go to www.VisitJamaica.com/Jerk and learn some facts about Jerk. Consumers will then be linked to the contest page www.mellowmushroom.com/promotions where they will be asked a series of multiple choice questions relating to Jamaica, Jamaica’s Jerk Trail, Jerk menu items offered at Mellow Mushroom and even a question about Busha Browne’s Jerk products.
The winner will be chosen at random and will receive a five-day/four-night trip for two to the all-inclusive Breezes Runaway Bay Resort with roundtrip air courtesy of FunJet Vacations. While in Jamaica, the lucky winner can tour the newly launched Jerk Trail and sample authentic Jerk cuisine along the way.