Based on the Metro story below it seems Usain Bolt is on a  mission to save reggae music. The question is does reggae need to be saved or does it just need an ambassador? The reggae music out of Europe and South America is top quality and some may say has surpassed the music coming out of Jamaica. Does the music really need to be saved or does the content need to be uplifted?

Source: Metro

Usain Bolt wants Rio Ferdinand to help boost Jamaican reggae music

Bolt wants to team up with Ferdinand and use their worldwide fame to promote the sprint king’s beloved music.

The eccentric star, often seen bopping along to reggae beats ahead of his races, is on a mission to get Jamaican artists out of his native country and onto the world stage.

The 26-year-old believes the artists are just as good at producing music as he is at running, but needs the help of Ferdinand and his contacts to make them global superstars.

‘If we do this together we could take it to a new level,’ said Bolt.

‘Not since Bob Marley have we had a musician famous all over the world — and believe me it’s nothing to do with lack of talent – our musicians are as good as our sprinters.

‘It just needs people with global fame like me and Rio to move things.

‘We could have aside part of the business that organised music videos for artists in Jamaica.’

The pair struck up a rapport with each other after Bolt expressed his desire to have a trial at Manchester United, to which Ferdinand offered his help.

He tweed to Bolt: ‘If you want that trial at Man Utd shout me – I’ll speak to the boss!’

Clearly getting carried away with himself, Bolt already has a music video planned and offered to be Rihanna’s chauffeur if she would star in a song.

‘If Rihanna wanted to film one I’d personally go and pick her up from the airport while Rio was at the beach overseeing the film crew.’