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With calls for greater diversity in broadcasting high on the news agenda in the United Kingdom, CaribBe TV is offering an exciting new development in programming. By launching the premier Caribbean OTT TV service, live and on-demand, CaribBe TV is aiming to fill the gap in the market in the UK and Europe

The Caribbean/West Indian community accounts for about 12% of the overall population, in particular in metropolitan areas in the South East and Northern England, and is one of the longest settled communities in the UK. Despite the high number of first, second and third generation West Indians who call the UK home, there is still a distinct lack of quality TV programming from the Caribbean, unlike programming on offer for other ethnic communities.

CaribBe TV will broadcast the best of the region’s news, sports, current affairs and special events; comedy, family, music & entertainment, as well as Caribbean cooking, cultural, educational, fashion, lifestyle and travel programmes. Aimed at both the Caribbean/West Indian Diaspora in the UK and any other residents who appreciate Caribbean culture and aspire for a Caribbean lifestyle, CaribBe TV offers unrestricted access to subscribers for authentic viewing originating from the region.

“We are thrilled to be working with Cloudio TV, at the start of a long and fruitful partnership. Through their innovative and effective marketing and distribution we are able to grow together and bring the Caribbean, not only to the UK and Europe, but to the World” says Jo Spalburg, managing director of Caribbean Media Partners.

CaribBe TV’s designated technology partners, Cloudio TV will ensure the secured collection, distribution and quality delivery of all Caribbean channels and other audio-visual content that will be made available to customers through a wide variety of different devices and platforms.

David Vargas-Racero, CEO of Cloudio TV says “We are delighted and proud to partner with CaribBe TV, which is a perfect fit as part of our strategic plan to become the leading provider of ethnic and thematic television in the UK and Europe. Our main role is to offer the best quality viewing and customer experience of overseas content, in order to meet the high standards of the UK/European consumers.”

“We are excited about working together with a partner like CaribBe TV.” said Goran Angelkovski, CTO of Cloudio TV “ The partnership with CaribBeTV is a great pairing of the best of Caribbean broadcasters with the our proven OTT Video technologies , resulting in a unseen Caribbean television experience in Europe. With Cloudio tv , CaribBe TV takes full control of their TV distribution business model, all with a minimum of time spent and with full control over how they market, package, bundle secure and monetize video content.”

“CaribBe TV will be available starting the week of the 1 September 2014 for the first pre-subscribers , 29 September 2014 for all in the UK and as of November within the European Union .“ says Marc Van Steyvoort, VP Business Strategy at Cloudio TV “This kind of OTT TV allows content providers a cost-effective way of reaching geographically dispersed niche audiences like Caribbean Diaspora communities, with demand likely to be highest in the UK, The Netherlands and France , where the Caribbean Diaspora is the strongest. We are honoured to have been selected by CaribBe TV as the technical partner for this project. “