Choice Chief Upbeat On Caribbean Hotel Investment

A leading hospitality industry authority will address the important role of the Caribbean in the rebound of the global tourism industry at a major trade event in Miami next month.

Stephen P. Joyce, president and chief executive officer of Choice Hotels International, Inc. (NYSE: CHH), has long been bullish about the Caribbean region’s tourism sector. He has also voiced confidence in the Caribbean’s ability to deliver strong economic benefits to the people of the region and to those who invest in “America’s back yard.”

Joyce will join several leading industry speakers addressing the Caribbean Hotel and Resort Investment Conference (CHRIS) set for the JW Marriott Marquis in Miami from May 7 to 8, 2012.

Also scheduled to address the conference will be His Excellency Michel Martelly, President of the Republic of Haiti where Choice Hotels International has made significant investments.

“We are unapologetically committed to Caribbean tourism development and our presence at this conference underscores our commitment to our existing brands across five islands in the Caribbean,” said Joyce. “It also demonstrates our strong intention to continue building our footprint across the region,” he added.

Choice Hotels currently has projects under development in Anguilla, Dominica, Haiti and is in the final stages of negotiation to award a franchise to a hotel development in St. Maarten in the Dutch West Indies.

Over a career in the lodging industry spanning nearly three decades, Joyce has logged a track record of developing and growing some of the best-known hotel brands in markets worldwide.

Joyce contends the upscale Ascend Collection membership program offers huge potential to Caribbean hotels. “They benefit by being a part of a powerful reservation system without abandoning their identities,” he asserted.

CHRIS, produced by the Burba Network (BHN), has become one of the Caribbean’s key hotel and tourism investment conferences. CHRIS immediately precedes the Hotel Opportunities Latin America (HOLA) conference.

The back-to-back staging of the two events, organizers report, is an efficient way for the hotel investment community that is interested not only in the Caribbean, but also in the Latin America region, to conduct their business while in Miami.