To celebrate the album release week, a variety of events have been held in Jamaica and the U.S. On Thursday May 9th, an epic album launch event was held at Milk River in Downtown Brooklyn. The event was hosted by radio personalty and influencer Angela Yee (The Breakfast Club), DJ’ed by DJ Young Chow and included fans along with VIP’S including Angela Yee, Naturi Naughton from the hit show POWER, Fellow VP Artist Ikaya, Comedian Donnell Rawlings, Future Fambo, D Major and more. Chris Martin thanked the crowd for their support and performed a few songs off his latest album.
On the day of the album release, the artist was at TVJ Studios for a live performance and interview which was broadcasted on RETV, VP Records YouTube Channel (see below) and will be rebroadcasted on TVJ at a later time. The event was also seen at two watch parties in Florida and Philadelphia and heard on Fame FM Jamaica, Reggae King Radio, Vibes FM in London and Irie Jam in New York. This TV Special is the second in the VP Records Live Series which launched in January with Strictly the Best Live from Usain Bolt’s Tracks and Records in Montego Bay. The program was a huge success and reached many people globally. Next up will be Soca Gold Live in June.
In And Then, Christopher Martin presents a well-rounded mix of ballads and up-tempo jams, showcasing his musical versatility and growth with a celebration centered around themes of love, rising above hardship and finding the good in every situation.
Singles off the album include “Bun Fi Bun,”, “Can’t Dweet Again,” “Come Back” and most recently “Life.” The album also features a standout cover of Mr. Big’s 1991 definitive track, “To Be With You.” Martin’s re-imagining of the love song is a sweet homage, delivering new meaning to the chart-topping single without losing sight of his powerful ability to connect with audiences across the globe and showcase his versatility as an artist not confined to one solitary genre.
Another addition to Christopher Martin’s busy and accomplished week, is that the singer announced that he has entered into a partnership with international sportswear company PUMA. The deal that was recently agreed upon by both parties, will see each reap mutual benefits for their respective brands.
Martin, who happens to be very good friends with eight-time Olympic gold medalist Usain Bolt, one of PUMA’s most well-known representatives, said he welcomes the opportunity to represent the company.
“It’s a welcoming and wonderful feeling to see that brand Christopher Martin has been growing on such a global scale that it is now teaming up with an internationally known brand such as PUMA,” Martin said. “It continues to speak volumes that we are doing some things along the right path and I will represent PUMA as best I can.”
On the philanthropic front, Chris was determined to give back and help raise the goals and expectations of youthful fans at home and abroad. In doing so, he teamed with the The Kulture Movement on the #NoDisrespect Campaign, which aims to educate the youth on behaviors that garner respect without resorting to violence. Shani Kulture of Hot 97.1 spearheaded the campaign with his partner Roxie Digital of Hot 103.9 FM and tapped Martin for the “School Tour,” in which workshops and activities with the kids are done to spread the message of positivity and self-worth. In addition to the campaign, Martin expanded his philanthropic efforts by supporting the American Foundation for The University of the West Indies (AFUWI)’s mission of raising funds and providing scholarships for needy students at UWI’s 4 campuses in 17 countries, by performing at their 2019 Legacy Awards gala held in February.
Born in St. Catherine, Jamaica, the now 32-year-old first established himself as an emerging talent following winning Jamaica’s top televised talent show “Digicel Rising Stars” in 2005. Shortly after, Martin went on to navigate his undeniably destined career in music with an eagerness and dedication to establishing his own forward-thinking sound. As exemplified through his energetic live performances and feel-good lyricism, his characteristic positivity is as genuine as it is memorable, allowing him to organically make a name for himself on the beloved island and connect with audiences that stretch far beyond his backyard in the Caribbean.
“And Then is a body of work I am very proud of and it comes at a time where I am embarking into a new chapter,” Martin states. “I have a newly born son and new music at the same time and that is a very special thing.”
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