Dancehall recording-artist Fearless Kid both ended 2019 and kick started the new year in full work mode in Jamaica. As the popularity of his single keeps growing, and the infectious beat blares from the airwaves and street dances, Fearless took the time to visit various Jamaica based radio and television stations to promote “THIS LIFE“.
Produced by Platinum & Gold Selling producer Anthony Records, Fearless also took the time to film the accompanying video. Directed by famed video director Warrior Flims JA, the shoot took place on location in Water House Kingston Jamaica. Just as the lyrics depict true life, the visuals perfectly correlate the sentiment of “THIS LIFE“. Speaking on the experience, the rising dancehall star expressed;
“We had a great time filming my This Life video in the lovely and peaceful community of Water House Kingston 11. The people were very supporting and excited that we choose their community. As I promised my fans on several radio and TV interviews that I was going to release the video early January 2020, there was a slight set back which caused us to set a new release date which is Friday February 7th on FearlessKidVevo YouTube Channel which will be premiering at 5 PM EST. It’s worth the wait trust me! The story I wanted to convey was about a friend overhearing the conversation with me and my girlfriend about a new job offer I got. After meeting up with the boss and confirmed with him the start date, my friend went behind my back and lied on me to talk the boss out of hiring me so that he could get that job. The full story line is pretty interesting and can be related to. Pretty much It is based off the betrayal we face in This Life from time to time with some of our close friends and family members..” – Fearless Kid