The Music, Entertainment and Lifestyle E-Magazine, Triple the Focus, will launch a promo tour series aboard the Red Bull truck on June 21, 2012. The series, dubbed “Pull-Up and Play,” will launch promotional efforts geared at connecting reggae artists and fans on a more personal level.
Editor-in-Chief, Stacey Bethel explains, “In simple terms, Pull-up and Play is a concert aboard the Red Bull truck. With a DJ, we will have music spinning the entire time the truck is in motion. As an additional treat for fans, artists will be abroad the truck signing autographs, handing out promotional materials, taking pictures and performing. It’s really a way for fans to meet and socialize with their favorite artists.”
The tour will kick off on Thursday, June 21st in Port Antonio followed by Ocho Rios on Friday, June 22nd and close out in Montego Bay on Saturday, June 23rd. Reggae artists Delus and Denyque will be the first two artists featured on the tour. Denyque remarks, “I am super excited! I love working with the Triple 7 team and I am honored to be a part of the promo tour.” Delus added, “I am looking forward to the tour. It’s a unique idea and I am always happy when I get to connect with fans of my music.” The magazine will feature at least two artists every quarter and will add a few surprises along the way. Sponsors for the tour include, CVM TV, Linkz FM, Triple 7 Entertainment, RD Studios and VicRae, Inc.
“The tour is an extension of Triple the Focus E-Magazine in that it aligns with our vision and primary goal of establishing additional platforms for artists to reach their fans,” cites Creative Director, Victor E. Lewis. “There are great artists who work really hard and I believe this tour allows us to celebrate and continue to support our music.”