Digicel, Jamaica’s Bigger, Better Network in collaboration with one of Jamaica’s top dancehall artistes, Bounty Killa, distributed school supplies to the children in Majesty Gardens, the community where he was born. The day’s event also included a video shoot for two of his current singles in rotation, ‘They Don’t Know’ produced by Shane Brown and ‘Corruption’, produced by Esco and the video was directed by Ras Tingle.
Shelly Ann Curran, Senior Sponsorship Manager at Digicel Jamaica commented; “We were approached by Bounty’s agent, Sharon Burke from Solid Agency about this initiative and we had to jump on board to lend our support to this worthy cause. This idea ties closely with the Y Files campaign which Digicel supports as a Jamaican corporate citizen, sending out messages in partnership with the media condemning violence against our youth. Our nation’s children need guidance and we want to be involved in any positive project that will help to steer them in the right direction and ultimately secure a better future for them. We were happy to have been a part of this initiative with Bounty”.
Digicel representatives joined Bounty Killa on location in Majesty Gardens to distribute school bags, exercise books, water bottles and footballs to the children who came out to watch the staging of his videos which condemns corruption and violence in the inner-city communities.
“Bounty has changed his direction in music as he has realized that he has a great level of influence on our nation’s youth and today proved as one of the many different things he has planned to help make a difference in the lives of his young fans. There are plans to remix and re-launch his very popular Book Book Book song of the early 90s along with a video. This song will be used as a medium of change as we take it on tour in schools island wide”, commented Sharon Burke, Bounty’s Management.