Digicel Premier League: Success Through Partnership

Eight months of hard work on the field came to an end with the Tivoli Gardens United Football Club reigning supreme in the 2008-9 Digicel Premier League. , Digicel is proud to have been a part of the great sporting spectacle that is the league. Digicel pumped in over $45 million because they see their role as a mark of their continued appreciation for the impact sport has on national development.

Throughout the season, the 12 football clubs drew confidence from the fact that Digicel was willing to place significant professional and financial capital on the field to ensure the success of the league. Digicel’s Sports Sponsorship Manager, Paula Pinnock-Macleod, believes that investing in Jamaican football is well worth it: “Digicel believes in the value that sport brings to Jamaica and how it impacts us as a people. Football is a game of passion and discipline but it is also a game that has the ability to bring communities together. That is why the Digicel Premier League is so successful and why we are proud sponsors of the league and will continue to support the development of football in Jamaica.”

Patrons at the Digicel Premier League matches were also big winners as at every match they were treated to prizes in the form of credit, cash, TVs and much more. This initiative brought high levels of excitement to the games and influenced attendance in a positive way.

In an award ceremony scheduled for Tuesday June 9, DPL champions, Tivoli, will take home a whopping $2.5 Million and the runner-up, Potmore United, will take home $1.5 Million. Coupled with that, all teams in the competition will share approximately $10 Million in cash and prizes with some players winning sectional prizes.

These investments are an extension of Digicel’s continued support for sport throughout the Caribbean as the company has over the years pioneered initiatives such as the Digicel Kick Start program and sponsored the Digicel Caribbean Cup and the Reggae Boyz. 

This continued partnership has been hailed by the head of the Jamaica Football Federation, Captain Horace Burrell:  “Digicel continues to play a pivotal role in the development of all areas of football in the country. The relationship with them is like a good marriage where healthy children are nurtured to adulthood.”

“We wish to congratulate Tivoli Gardens for what has been a hard-fought journey to football supremacy this year. We would also like to congratulate runner-up Portmore United and all the clubs that took part in the competition’, added Paula Pinnock-McLeod.

As Digicel continues to help develop communities in Jamaica through football, Jamaica’s premier mobile provider looks forward to making next year’s Digicel Premier League even bigger and better.