More than 500 Digicel and Usain Bolt fans were selected from across the Caribbean, Central America and beyond to star in an advertising campaign with the world’s fastest man, thanks to Digicel’s ‘Run to London’ Facebook competition.
The competition, which ran over five weeks, received an overwhelming number of entrants. Close to 17,000 fans visited Digicel’s Facebook page – uploading and posting photos showing their best ‘running pose’ – in the hopes of being selected as one of the lucky winners to be featured in an advertising campaign with Usain Bolt or win cool prizes such as handsets courtesy of Digicel and Samsung.
The advertising campaign is a first for Digicel – featuring user-generated content as the main element, and will serve to galvanise support for Digicel Brand Ambassador and the world’s fastest man, Usain Bolt, in his quest for Olympic success later this summer. The advertising campaign will debut across Digicel’s markets in the Caribbean and Central America starting in June.
Digicel Group Director of Marketing Operations, Kieran Foley, explained; “Digicel, and its official Olympic partner, Samsung are making sure our customers are a part of the excitement in the run up to the Olympics this summer – and this competition did just that. With over 500 winners selected be a part of this groundbreaking advertising campaign, Digicel and Samsung got our fans ‘running with Bolt’ in an ad that will be unveiled in June throughout all of Digicel’s Caribbean and Central American markets. Hundreds of customers also walked away with cool prizes such as 40-inch LCD televisions and handsets courtesy of Samsung.”
In the second phase of the campaign, which runs through to the end of June, Digicel and Samsung are giving customers the chance to watch the Olympics in style with their very own 40-inch Samsung LCD televisions, as well as cool phones and tablets, through a range of promotional activities taking place across all the Caribbean and Central American markets.