Digicel, the  best value mobile operator in the Caribbean, Central America and the Pacific, today unveiled details of its Labor Day activities, which include a host of activities at the West Indian American Day Parade (also known as the Labor Day carnival) and the finals of the Digicel Caribbean Cup New York.

A weekend of festivities is in store for the 3.5 million Caribbean people living in the Diaspora community in New York – not least of which is the highly anticipated Digicel Caribbean Cup New York final which takes place on Sunday September 5th. This year’s final will take place at 3pm in the Jefferson High School Stadium at the corner of Flatlands and Sheperd in Brooklyn, New York.

The festivities continue on Monday September 6th with the West Indian American Day Parade which features two Digicel-sponsored floats, ten Digicel booths and Digicel promotional staff who will be working the crowds throughout the 26 blocks along Eastern Parkway in Brooklyn. 

The West Indian American Day parade is the largest Caribbean carnival and one of the ten largest festivals in the United States. 

This year’s parade will host two Digicel sponsored floats – one each for the Haitian and Jamaican Diaspora. Arguably two of the most anticipated floats in the parade will be the Digicel-sponsored Irie Jamboree float as well as the ever-popular Digicel Carimi Band float. Celebrity musicians from each country will perform live on the floats throughout the Parade. 

The ten Digicel booths will be located over ten blocks from Albany Avenue to Franklin Avenue on Eastern Parkway. Customers who purchase Top Up or calling cards from the Digicel booths will walk away with a free prize and automatically be entered into a draw to win some exciting prizes.

Digicel’s General Manager for the Diaspora, Valérie Estimé, said: “Digicel is proud to be participating in the West Indian America Day Parade for the fourth consecutive year. This year promises to be even bigger and better with two Digicel-sponsored floats as well as exciting giveaways and fantastic prizes from our ten Digicel tents.

“At Digicel, we are committed to serving the needs of our Caribbean customers living in the Diaspora through our wide range of products and services such as Digicel Top Up – online and retail – and Digicel Calling Cards, which make it so much easier for Caribbean customers to stay in touch with friends and family back home. We hope that everyone will come out and enjoy themselves and the Digicel activities over Labor Day weekend,” she continued. 

Digicel currently offers a range of innovative products and services to Caribbean and Central American nationals living in the Diaspora, including online top up – where customers can log on to any Digicel website and top up or send minutes to people back home; retail top up – where customers can go into any one of over 100,000 retail stores in the UK, Canada, the Caribbean and the USA and purchase Digicel top up or send Digicel minutes to friends and relatives in their home country; and Digicel calling cards – where customers calling friends and family in Haiti and Jamaica can call home at competitive rates using minutes stored on the calling card.