Caribbean’s Leading Mobile Telecommunications Operator Brings Superior Services with No Hidden Costs
PROVIDENCIALES, TURKS & CAICOS, Friday, July 7th, 2006 — Digicel, the fastest growing mobile telecommunications operator in the Caribbean, has brought freedom of choice at last to mobile customers in Turks & Caicos with its highly anticipated launch of customer-focused services, nationwide coverage, cutting-edge handsets and first-to-market innovations. Nine Digicel retail stores and 113 top-up locations opened simultaneously today throughout the country.
With an initial investment of more than US$15 million into its Turks & Caicos operation and partnership with the world’s leading GSM provider, Digicel’s launch marks the start of a positive new era in mobile telecommunications development.
The high-value services Digicel is bringing to the Turks & Caicos mobile customer for the first time ever include pre-paid roaming, Call-Me text-option, multi-media messaging, free activation and the latest handsets for as low as $19 with no hidden costs. Digicel is offering pre-paid handsets at post-paid prices, double minutes for post-paid customers and a “Pay, Talk, Go” special for pre-paid customers, which gives them free phone credit with a phone purchase. Mobile customers in Turks and Caicos will also leverage the benefits of being part of the largest pan Caribbean network with seamless service across 20 markets.
Speaking at the opening ceremony of the Digicel flagship store in Graceway Plaza, Digicel CEO, Mr. Oliver Chatten, said: “We are really excited about launching in Turks & Caicos and welcome the people of Turks & Caicos to the Digicel family. With our industry leading service and unmatched customer care we are committed to becoming the number one mobile provider in Turks & Caicos and look forward to building strong relationships of trust and respect with our new customers through our superior offerings and active participation in this vibrant community.”
Hon. Jeffrey Hall, Minister of Communication Works & Utilities, commented on the dynamic company’s launch: “We welcome Digicel to Turks and Caicos and are confident that given its positive track record across the region, Digicel will play an invaluable role in driving mobile telecommunications forward in our country.”
In its signature approach to bold brand marketing and delivering on its tagline “Expect More, Get More,” Digicel hosted several events in Turks & Caicos to mark its launch including a free public concert on Friday, July 7 at Turtle Cove Marina, which is expected to draw thousands.
“At Digicel, we say to our customers ‘expect more, get more’ and we deliver on that promise” said Digicel Turks & Caicos Chief Operating Officer, EJ Saunders. “We have the widest range of services and handsets along with the best value offers in the marketplace all underpinned by a reliable, high-quality, nationwide network. And, these are just some of the many benefits customers are experiencing so far because of our presence in the market place.”
Since receiving a license in Turks & Caicos in March 2006, Digicel has established a robust GSM network with technology partner Ericsson to provide crystal clear coverage throughout the country. In addition it has signed a sponsorship agreement with the Turks & Caicos Football Association, further expanding support for local sports and community.
After five years, Digicel has operations in 21 Caribbean countries in its commitment to creating a seamless Pan-Caribbean network. The company’s investment in the region currently stands at more than US$ 1 billion and recently doubled its employee figures to 2,000 in the space of one year.
Since its launch in 2001, Digicel has become the fastest growing wireless telecommunications operator in the Caribbean. After five years, Digicel is renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services, and state-of-the-art handsets. It is the largest GSM operator in the region.
By offering innovative wireless services and community support, Digicel has become a leading brand in the Caribbean and has placed the region at the cutting edge of wireless communications.
Digicel is incorporated in Bermuda and has operations in 20 countries including Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, Curaçao, The Cayman Islands, Dominica, French Guiana, Grenada, Guadeloupe, Haiti, Turks & Caicos, Jamaica, Martinique, St Kitts & Nevis, St. Lucia, St. Vincent and the Grenadines and Trinidad & Tobago as well as coverage in St Martin and St Barths and expects further exponential growth.
The company is the lead sponsor of Caribbean sports teams including the West Indies Cricket Team, Special Olympics teams across the Caribbean and is title sponsor of the Digicel Caribbean Football Union Cup, which involves over 30 Caribbean countries and is an important qualifier towards the CONCACAF Gold Cup.
Visit www.digicelgroup.com for more information on Digicel.
Marketing Manager, Digicel TCI
+1 (649) 941-7600 (Turks & Caicos)
Wired Island (For Digicel)
+1 (649) 941-4218 (Turks & Caicos)