Digital City Media Group, a designer and manufacturer of innovative digital technology, announced today that it will be awarded a Best New Concept Apex Award for its new product the mPOD, a multi-media, interactive digital “cool-osk”, at the upcoming Digital Signage Expo.
“We hate the word kiosk because they generally have only one function and the mPOD is just to cool to be limited to just that.” said Digital City Media Group President, Azalaya Fraser.
The mPOD is the epitome of interactive digital marketing as it is a convergence of display, online, mobile, and social media integration all in one sleek, sexy unit that begs consumers to come and interact. Using interactive technology, consumers can approach the mPODs and become part of the entire brand experience versus just watching an ad. They can use the mPOD to flip through pages of a virtual catalog, take and share photos, leave video commentary, interact with social networking applications, answer surveys, play branded interactive games, purchase products or easily leave their email address for more information.
“The interactive capability and multi-media platform helps engage consumers and build interest in the product and brand. It also allows the company to track response and determine a return on marketing investment,” said Azalaya.
“We are truly honored to receive this very prestigious industry award,” said D’Oyen “Fraser” CEO of Digital City Media Group. “This is a great recognition of our hard work and determination to realize our out-of-the-box concepts.”
Digital City Media Group and Intel were the only two firms recognized in the Best New concepts category.
“We are excited and look forward to receiving the award in a few weeks in Las Vegas,” Fraser said. “Thank you to the esteemed panel of judges that recognized our innovative new concept.”