I was on the phone with a friend a few nights back when they nearly deafen me as they yelled, “Bolt is on TV”!
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Yes, Usain Bolt is staring in several 30 second television commercials as part of Jamaica’s “Once You Go, You Know” tourism promotion.
Usain Bolt, Promoting the Jamaican Brand
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I was able to catch all three commercials on CNN.
The first commercial features Bolt running throughout Jamaica, but does not make much progress because he pauses to take in the view after every few steps.
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In “Speed,” the second commercial, he runs past a series of landscapes to the song “One Love”.
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And in the third, called “Pose,” a series of everyday Jamaicans imitate his famous “lightning bolt” pose.
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Click here to get the details of the making of the commercials
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The budget for this endeavor was $US1.5M.Our patriotic hero did not charge a penny for his involvement.
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So, I know this swells our pride on both our Island and our hero.
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Take a look at the finished product, invite your friends to take a look see, and share the impact you think these spots will have on Jamaica’s tourist industry.
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