– Promotions Powerhouse To Bust Buju Banton’s “Driver A” At Mainstream Radio –
(Kingston, JA/New York/NY – 31, January 2007) Gargamel Music, Inc. has tapped Odyssey Entertainment to take Buju Banton’s blazing new single “Driver A” to the next level at radio. A classic reality tune laced on the vintage Taxi riddim, “Driver A” has been perched at #1 for seven weeks on Mediaguide’s Reggae Specialty chart and was recently added into rotation on Hot 97 – New York’s #1 station for Hip-Hop, R&B and Reggae. It is the second single from Banton’s 2007 Grammy-nominated album Too Bad.
Headed by music industry veteran, Tyesh Harris, Odyssey Entertainment is a full service lifestyle marketing and promotions firm specializing in generating exposure and motivating the consumer through its creative campaign vehicles. With over twenty years of high level promotions, marketing and event planning experience, Odyssey boasts an A-list clientele that includes such major labels as Atlantic, Bad Boy, Columbia, Epic, J Records, Interscope, RCA, TVT, Universal and Warner Bros.
“Odyssey Entertainment is excited about working with Buju Banton. We are VERY aware of his history and his deep roots within the Reggae community,” says President Harris. “His new single “Driver A” recently being added at Hot 97 in New York as well as other stations across the country is proof that Buju Banton is poised to become an artist to contend with at mainstream radio.”