Groupon, a national deal site offering unbeatable bargains on the best stuff to do, eat, see, and buy in cities has become a sponsor of the Miami Reggae Festival to be held April 30, 2011 at Peacock Park, Miami starting at 3pm. Organized by the ROCKAZ MVMT, the Miami Reggae Festival launches a national campaign to Feed the Hungryand eradicate food insecurity using free, first-rate concerts to incentivize people to help feed America’s hungry. Groupon’s endorsement allows the Miami based organization to create a national impact through its services.
In addition to a children’s zone, live art, cultural foods, and crafts, the festival features a lineup as diverse as Miami itself with artists from Jamaica – Luciano, Puerto Rico – CulturaProfetica, Colombia – Ephniko, Haiti – Jahfe, Canada – Bonnie Casey, Miami – Spam All Stars and St. Maarten -Connis. The musicians themselves represent a collective consciousness of cultural awareness and of giving back. Patrons are invited to bring a minimum donation of two non-perishable food items per person for admission.For a designated time Groupon will be selling discounted VIP tickets to the event. The proceeds will benefit a local food bank, Curley’s House, which services the needy across Miami-Dade County, regardless of race, creed, color, religion or sexual orientation.
The mission to eradicate food insecurity could be considered a challenge with 14.6% of American households experiencing a reduction in normal food intake and disruption in their normal eating patterns because the household lacks money and other resources for food.In Florida, statistics show that over 16% of Floridians are living at or below the poverty line which adds to the daily needs that local food banks, such as Curleys house, provide for and experience. The face of those experiencing food deprivations is not bound by color or creed but by economics.
As the ROCKAZ MVMT builds momentum,the national initiative to Feed the Hungry will move to Buffalo, New York August 20, 2011;New York, New York September 4, 2011;Bayfront Park, Miami FL, November 19, 2011;and NewYork’s Central Park, Summer 2012.