World Clash is turning a new leaf for it’s thrilling return in 2012, as part of Irish and Chin’s year-long 15th Anniversary celebration. While the street’s buzz for World Clash is immense, Irish and Chin recently announced big plans for the epic sound clashes to be held on Saturday, April 7 @ Amazura in Queens, New York and Monday, April 9 @ Pier 1 in Montego Bay, Jamaica. The return of World Clash is being fueled by Irish and Chin’s R.E.S.E.T. (Restoring, Exciting, Sound System, Entertainment Together) campaign, which was recently launched on their weekly Sound Chat Internet radio show. R.E.S.E.T. aims to bring back excitement to sound system entertainment on a global scale. Some major components of the campaign involve the creation of a unified arena for juggling and clash sounds, the admission of 45s (non dubplate recordings) in sound clashes and less profanity in competitions.
To address the incorporation of establishing a unified arena in the R.E.S.E.T. campaign, Irish and Chin co-owner Garfield “Chin” Bourne says “The global presence, which was once governed by Dancehall’s top sound systems has become dormant, as both the juggling and clash sectors of the industry have suffered a decline in bookings and global visibility.”
The promoter adds “In order to regain the position that sound systems once had, moving forward, it would be advantageous to create one arena, consisting of juggling and clash sounds/selectors. This fusion will allow Dancehall fans to experience a mixture of hardcore and bashment entertainment in one setting, ultimately resulting in a tremendous increase in patronage.”
Irish and Chin’s R.E.S.E.T. campaign has been a very hot topic on their weekly Sound Chat Internet radio show, the 45 concept initially spawned intense discussions from key sound system players, owners and fans. Regarding 45s, to date, most of the people canvassed wholeheartedly support the concept. However, there are those that stay true to dubplate only clashes — suggesting that 45s may water down the clash.
“I came up with the R.E.S.E.T. campaign to establish a formal vehicle of bringing positive changes to the sound system arena as a whole,” says Garfield “Chin” Bourne. “My ultimate goal is to help ensure the longevity of this very unique and historical sport …I chose to incorporate 45s into the campaign, as it has become extremely apparent that inflating dub plate prices and a lack of discovering new talent could eventually kill the craft.”
Numerous historical sound system figures have endorsed the return of 45s, indicating that 45 records were an essential component of the early sound clash era. A recent caller also brought up a very valid point: the return of 45s could possibly bring women back to the currently male-dominated clash arena. Ultimately, most women in the Dancehall appreciate hearing music that they can recognize and sing along to.
To round off plans for R.E.S.E.T., Irish and Chin would like to see an arena that is ripe with talent and limited on profanity. This will allow there to be more focus on the entertainment and musical aspects of it all. Toning down profanity will also allow the culture to have a wider audience and greater marketing opportunities. Irish and Chin fully recognizes that explicit language has been a major element of hardcore sound clash entertainment, but admits that sometimes it goes too far.
Irish and Chin is currently hard at work crafting a stellar line up for the World Clash events, which will likely involve clash and juggling sounds. While a dream team of sounds is being identified, the World Clash promoters will continue to publicize the clash’s return and educate fans on their R.E.S.E.T. campaign. Because so many fans are contacting Irish and Chin about the highly anticipated World Clash, there will soon be early bird tickets for the New York staging for sale on Irishandchin.com.