Jamaica’s capital city Kingston, will serve as hosts of Enterprise Holdings’ Global Franchising Caribbean Regional Conference, September 11-13, 2019. The conference is expected to attract some 20 franchisees from across the region and will be held at the newly opened 219-room AC Marriott Hotel.
“We’re excited that Jamaica was selected as this year’s host and in particular Kingston, the home of reggae music and our cultural capital, which will give attendees the chance to share best practices in an environment which fosters learning in a fun and relaxed way,” noted Adam Stewart, Chief Executive Officer and Deputy Chairman of the ATL Automotive Group, parent company of ATL Automotive Car Rental, the local franchisee of Enterprise Holdings Jamaica. “We are eager to showcase the capital city and all that it has to offer during the three days. The choice of the AC Marriott Hotel, was a no brainer as Jamaica is at its foundation of all its operations and style which is shown by the art pieces and themed food and beverage.”
The ATL Automotive Group was formed in 1997 and has served Jamaica for over two decades, setting the benchmark for automobile sales and service in the island. Now, ATL Automotive encompasses several distinct divisions, exclusively distributing the world’s finest automobile brands – Volkswagen, Audi, Porsche, Honda, Kia, BMW and MINI – from state-of-the-art showrooms and aftersales facilities in Kingston and Montego Bay.
In addition, ATL Automotive is an affiliate of the family-operated ATL & Sandals Group, as well as the localEnterprise Holdings’ franchise partner in Jamaica. Since its grand opening in November 2016, operating out of 4 central locations in Kingston and Montego Bay, and has experienced tremendous growth.
“ATL Automotive Car Rental has played a strategic and integral role in our expansion in the region. So we look forward to hearing from the leadership team about what has led to their phenomenal growth in Jamaica,” stated Isidro Loaiza, Assistant Vice President Latin America & Caribbean at Enterprise Holdings, which owns the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands.
Enterprise Holdings manages the largest and most diverse privately-owned fleet in the world through an integrated global network of independent regional subsidiaries and franchises in 100 countries and territories. In total, the annual revenues of Enterprise Holdings and its affiliate Enterprise Fleet Management rank near the top of the global travel industry, ahead of many airlines and most cruise lines, hotels, tour operators and online travel agencies.