Taking inspiration from CBS’ The Amazing Race and the internationally acclaimed Gumball Rally, the Ram Goat Run is a celebrity-filled, inter-parish road challenge sees contestants driving from St. Catherine to St. Mary and back, fulfilling exciting challenges and finding the elusive but all important RAM GOAT.
On November 23 2013, the ATL Group of Companies, in collaboration with the Jamaica Observer and Fyah 105 FM, is set to capture the hearts and minds of Jamaica with the first ever staging of The Ram Goat Run.
This exciting event is a celebration of Jamaica encouraging motoring enthusiasts, car clubs, music and sports stars and anyone else with a roadworthy car, a valid driving license and sense of adventure to take the open road and undertake a series of fantastic inter-parish challenges for the chance to win great prizes. Those who prefer to celebrate from the sidelines can play their part at the coolest, most exclusive after party in town.
Via a heavyweight print/broadcast advertising and social media campaign, the public will be invited to enter a vehicle consisting of a team of not more than four persons per car and two persons per motorbike. The entry fee, which is inclusive of all applicable registration fees, breakfast, lunch and entry to an exclusive after-party, will be JA$15,000 per car and JA$7,000 per motorbike.
What’s more, all proceeds will benefit the We Care For Cornwall Regional Hospital group.