Jamaica Tourism Minister Led NYC Communications Blitz

Over a full week, a delegation from The Jamaica Tourist Board led by Jamaica’s Minister of Tourism the Hon. Edmund Bartlett visited New York City to discuss tourism recovery and Jamaica’s 60th Anniversary this year with members of the media, travel agents and select travel industry partners. 

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Jamaica’s Minister of Tourism, Hon. Edmund Bartlett speaking to travel agents at Monday night’s travel agent reception and dinner.

First, Jamaica held a Travel Agent Reception and dinner for their top travel agents who are located in the NYC metropolitan area. Held at the iconic Kimberly Hotel, Minister Bartlett and the delegation expressed their gratitude to and shared uplifting messages, acknowledging the importance of selling travel and how much the agents’ work positively impacts Jamaica’s tourism recovery. 

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Next, Minister Bartlett and the Jamaican delegation presided over an exclusive media luncheon held at Fasano Restaurant in Midtown. Minister Bartlett led attending travel journalists writing for various consumer media outlets on a lively discussion on Jamaica’s strong tourism recovery and the importance of resilience to the countries throughout the world. Among the media houses represented were Travel + Leisure, The New York Times, PBS, Conde Nast Traveler, and more.  

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(Left to Right): Fiona Fennell, Public Relations and Communications Manager, Jamaica Tourist Board; Delano Seiveright, Senior Advisor and Strategist to Jamaica’s Minister of Tourism; Christopher Pape, Park Magazine, Kevin O’Leary, Producer, PBS Television; Michaela Guzy, Oh The People You Meet; Minister of Tourism the Hon. Edmund Bartlett; Charu Suri, Award-Winning Journalist and freelancer for the New York Times; Donnie Dawson, Deputy Director of Tourism, Jamaica Tourist Board; and Donovan White, Director of Tourism, Jamaica Tourist Board.

Taking place at The Kimberly Hotel, writers and editors representing top travel trade publications gathered at an intimate breakfast to hear updates on Jamaica’s tourism product from Minister Bartlett. The informative and interactive discussion highlighted new air service to Jamaica, new hotel developments, the recovery of Jamaica’s tourism sector and the importance of travel specialists in driving bookings to island. Attending were journalists representing Travel Weekly, Travel Pulse, Caribbean Journal, and Travel Agent Central.

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Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, seated at the head of the table, guiding a discussion with members of the travel trade media.

Following the trade breakfast, Minister Bartlett completed one-on-one interviews with top media including The Wall Street Journal and Conde Nast Traveler and conducted a live television interview for CNN International’s “Quest Means Business” with Richard Quest. Each interview focused on Jamaica’s recovery from the impact of the pandemic and how the island nation has become a global leader in developing strategies and solutions for resilience.

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Left to Right: Ugo Fiorenzo, Managing Director at Campari America; the Hon. Edmund Bartlett, Minister of Tourism; and Tanikie McClarthy Allen, Senior Director of Public Affairs and Sustainability at J. Wray & Nephew.

To end the successful visit on a celebratory note, the Jamaica Tourist Board and Campari Group partnered to host a media event to launch Jamaica Rum Festival taking place in Montego Bay on June 25. Sponsored by the official rums of Rum Festival, Appleton Estate and Wray & Nephew, the event was held at Jasmine’s Caribbean Cuisine where Chef Basil Jones served authentic Jamaican cuisine. Specialty rum cocktails were served including the Appleton Colada and Wray Rum Punch, while the bar shelving exclusively featured Appleton and Wray & Nephew rums. A DJ played reggae music as guests watched videos of past rum festivals alongside Jamaica Tourist Board’s 30-second commercial currently appearing in the market to entice guests and journalists representing Fodor’s Travel, Billboard, Forbes, Robb Report and more to attend the event on island this summer.

The members of the Jamaica delegation also held meetings with executives from Jet Blue and Flight Centre Travel Group, and attended the Consulate General’s Jamaica 60th Anniversary launch event at the Hyatt Regency JFK Airport at Resorts World. In addition,  Minister Bartlett participated in a high-level thematic debate at the United Nations, “Putting Sustainable and Resilient Tourism at the Heart of an Inclusive Recovery.” 

In addition to Minister Bartlett, the visiting delegation from the Jamaica Tourist Board included: Director of Tourism, Donovan White; Deputy Director of Tourism, Donnie Dawson; Senior Advisor and Strategist to Jamaica’s Minister of Tourism, Delano Seiveright; Francine Carter Henry, Manager, Tour Operators and Airlines; and Public Relations and Communications Manager, Fiona Fennell. 

About The Jamaica Tourist Board  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.    

In 2021, the JTB was declared ‘World’s Leading Cruise Destination,’ ‘World’s Leading Family Destination’ and ‘World’s Leading Wedding Destination’ for the second consecutive year by the World Travel Awards, which also named it the ‘Caribbean’s Leading Tourist Board’ for the 14th consecutive year; and the ‘Caribbean’s Leading Destination’ for the 16th consecutive year; as well as the ‘Caribbean’s Best Nature Destination’ and the ‘Caribbean’s Best Adventure Tourism Destination.’ In addition, Jamaica was awarded four gold 2021 Travvy Awards, including ‘Best Destination, Caribbean/Bahamas,’ ‘Best Culinary Destination –Caribbean,’ Best Travel Agent Academy Program,’: as well as a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 10th time. In 2020, the Pacific Area Travel Writers Association (PATWA) named Jamaica the 2020 ‘Destination of the Year for Sustainable Tourism’. In 2019, TripAdvisor® ranked Jamaica as the #1 Caribbean Destination and #14 Best Destination in the World. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition.  

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.