Donovan White, Jamaica’s Director of Tourism has announced the appointment of Camile Glenister as the new Deputy Director of Tourism, Marketing at the Jamaica Tourist Board (JTB).
Mrs. Glenister, a veteran marketing communications professional with 20 years of product, campaign and strategy development and digital media execution, assumed her new role recently.
“We are pleased to welcome Camile to the Jamaica Tourist Board team,” said Director White. “Given our strong digital push, we believe her appointment is timely and will help us utilize the various technologies with greater effectiveness to meet our desired marketing goals. As an experienced digital marketer, Camile’s expertise will be key as we strive to be more aggressive in the branding of our destination in a highly globalized and technology-driven world.”
Mrs. Glenister recently served as Regional Senior Manager at Scotiabank with responsibility for International Marketing within the Caribbean Region. While there, she led the regional marketing team in the development, implementation and execution of a variety of integrated, multi-channel mass marketing and digital campaigns which support growth and loyalty objectives, spanning over 19 products in 17 countries. As a Brand Ambassador, she interfaced with the Global Brand Management team to ensure alignment of the Regional brand.
Prior to that, she served as Scotiabank’s Regional Senior Manager, with responsibility for the marketing of Credit & Debit Cards and Everyday Banking. During that period, she maximized partner relationships and led the communication strategy to deliver strong results, optimizing media budgets and exposure.
Mrs. Glenister is a graduate of the University of the West Indies with an MBA in General Management, specializing in Marketing & International Business Management. She holds a Certificate in Digital Marketing from Harvard University.
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam and Mumbai.
TripAdvisor® ranked Jamaica as the #1 Caribbean Destination and #14 Best Destination in the World in 2018. Also this year, the International Council of the Pacific Area Travel Writers Association (PATWA) named Jamaica the Best Destination for Adventure Tourism and TravAlliance Media named the JTB the Best Tourism Board Overall. Additionally, the JTB has been declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) for twelve consecutive years between 2006 and 2018. Jamaica also earned the WTA’s award for the Caribbean’s Leading Destination, Leading Cruise Destination and Leading Meetings & Conference Centre 2018 for the Montego Bay Convention Centre. Jamaica is home to some of the world’s best accommodations, attractions and service providers that have won several awards throughout the years.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Web site at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.