The Jamaica Tourist Board (JTB) recently hosted a luncheon for key members of the Diaspora, thanking them for their role as ambassadors in promoting the destination. JTB’s Regional Director for the Northeast USA, Philip Rose and District Sales Manager Marcia Sinclair, met with the representatives as part of an overall effort towards strengthening and deepening its relationship with the Diaspora, which has been key to the JTB’s marketing and promotional efforts.
Mr. Rose expressed his gratitude to the Diaspora for their role in helping to make the Northeast the top market for Jamaica’s stopover arrivals for the first half of 2019. He urged for greater collaboration especially in the sharing of resources, while reiterating the JTB’s commitment to the Diaspora and their role in the success of the destination.
Representatives from the Campari Group, owners of J. Wray & Nephew Ltd outlined a number of initiatives currently in the pipeline which will target second and third generation millennials from the Diaspora. One such effort is through the Wray & Nephew Foundation which provides scholarships and mentorships for talented young mixologists.
For more information about the Jamaica Tourist Board, visit: www.jtbonline.org.
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam and Mumbai.
TripAdvisor® ranked Jamaica as the #1 Caribbean Destination and #14 Best Destination in the World in 2019. Also this year, the International Council of the Pacific Area Travel Writers Association (PATWA) named Jamaica the Destination of the Year and TravAlliance Media named JTB Best Tourism Board, and Jamaica as Best Culinary Destination, Best Wedding Destination and Best Honeymoon Destination. Additionally, the JTB has been declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) for thirteen consecutive years between 2006 and 2019. Jamaica also earned the WTA’s award for the Caribbean’s Leading Destination, Leading Cruise Destination and Leading Meetings & Conference Centre 2018 for the Montego Bay Convention Centre. Jamaica is home to some of the world’s best accommodations, attractions and service providers that have won several awards throughout the years.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Web site at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.