New York commuters passing by select Café Basil locations in the city caught a whiff of freshly-brewed Jamaica Blue Mountain Coffee and were invited to enjoy a cup, compliments of the Jamaica Tourist Board. Commuters on their way to work or school who stopped to pick up coffee and a breakfast bag also entered to win an all-inclusive 4-day/3-night stay at Holiday Inn SunSpree Resort in Jamaica’s the tourist capital of Montego Bay.
The Jamaica Tourist Board morning coffee teams staffed two Café Basil locations in midtown Manhattan to hand out breakfast bags and discuss attractive new summer deals to Jamaica. This consumer promotion coincided with the many activities to celebrate Caribbean Week in New York City.