At a destination press briefing held at the 41st Caribbean Hotel & Tourism Association (CHTA) Caribbean Travel Marketplace in Barbados, Jamaica’s Minister of Tourism the Hon. Edmund Bartlett announced that Jamaica has surpassed one million visitor arrivals year-to-date for 2023, reaching this milestone approximately one month earlier than in 2022. He also updated attending media about Jamaica’s robust tourism arrivals, investments, and work to build resilience for the industry on island and throughout the world.
“From January through December 2022 Jamaica welcomed 2,478,386 stopover arrivals, a 69.2% increase over 2021 and nearly a full recovery to 2019 highs,” said Minister Bartlett. “As of May 10, we received over a million visitor arrivals to date this year, putting our destination on par with 2019 records. We have seen steady growth in our arrivals and continued investment in the tourism sector, which is a tremendous achievement. Projecting ahead for 2023 through 2025, we expect to attract more than 3.8 million visitors in 2023 and grow to more than 5 million visitors in 2025.”
Minister Bartlett continued, “To keep this growth on an upward trajectory, we continue to build out new air service with new flights this year from Chicago Midway, Denver, St. Louis, Dallas, Kansas City, and London Gatwick. Plus, we are expanding and modernizing Sangster International Airport and have approximately 8,000 new hotel rooms slated for construction over the next two to five years.”
“Further, Jamaica has implemented the Blue Ocean Strategy to develop a more sustainable, diverse tourism product,” concluded Minister Bartlett. “We have also established Global Tourism Resilience Day with the United Nations to take place annually on February 17 with the aim of growing awareness for tourism to build back stronger and take steps to protect itself from future disruptions.”
“The fact that Jamaica’s tourism arrivals continue to rise is a clear testament to the success of our internal strategies, destination marketing initiatives and relationships with key travel partners on island and worldwide,” added Donovan White, Director of Tourism, Jamaica Tourist Board. “We are very grateful to all who have contributed to Jamaica’s success in lifting our tourism product to new heights meeting and soon to exceed 2019 record levels.”
Minister Bartlett also noted that Jamaica is leveraging key pillars for tourism that showcase the destination’s unique culture and heritage while simultaneously addressing the desire from today’s traveler to experience more than just sun, sea and sand. He also emphasized the need to carefully manage the tourism industry through resilience building where it can continually adapt to issues that may arise and to put plans in place to protect it from potential future shocks.
For more information on Jamaica, please go to www.visitjamaica.com.
ABOUT JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and Germany and London. Representative offices are located in Berlin, Spain, Italy, Mumbai and Tokyo.
In 2022, the JTB was declared ‘World’s Leading Cruise Destination,’ ‘World’s Leading Family Destination’ and ‘World’s Leading Wedding Destination’ by the World Travel Awards, which also named it the ‘Caribbean’s Leading Tourist Board’ for the 15th consecutive year; and the ‘Caribbean’s Leading Destination’ for the 17th consecutive year; as well as the ‘Caribbean’s Leading Nature Destination’ and the ‘Caribbean’s Best Adventure Tourism Destination.’ In addition, Jamaica earned seven awards in the prestigious gold and silver categories at the 2022 Travvy Awards, including ‘‘Best Wedding Destination – Overall’, ‘Best Destination – Caribbean,’ ‘Best Culinary Destination – Caribbean,’ ‘Best Tourism Board – Caribbean,’ ‘Best Travel Agent Academy Program,’ ‘Best Cruise Destination – Caribbean’ and ‘Best Wedding Destination – Caribbean.’ Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition.
For details on upcoming special events, attractions and accommodations in Jamaica, go to the JTB’s website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at visitjamaica.com/blog.