Jamaican dancehall star KONSHENS has shared the video for “Can’t Stay Sober,” the lead single from his upcoming album, Red Reign.

“Can’t Stay Sober,” now streaming on all DSPs, is KONSHENS’ first release through Ineffable Records, label arm of the multi-faceted Oakland-based music company Ineffable Music Group, which will release Red Reign later this year. KONSHENS co-directed the video with collaborator Kenny Gray.

A moody meditation on the pros and cons of self-medication produced by Jamaica’s Good Good Production, “Can’t Stay Sober” neither advocates for, or condemns, drinking and drug use. KONSHENS, best known for bashment essentials like “Bruk Off Yuh Back” and “Gal a Bubble” uses the track to comment on the toll that the pandemic and recent societal upheaval have taken on our collective consciousness, and the steps he and others are taking to cope.

“The current climate of the world is forcing you into a state where it’s almost like you can’t stay sober,” KONSHENS says. He wrote “Can’t Stay Sober” after taking stock of his own drinking, and admitting to himself he might have a problem. “Right now, I drink way too much and this song helped me to realize that, and now I’m taking steps to kick it.”

Since dropping Friday, the track has received wide support from streaming platforms, with KONSHENS covering Spotify’s Island Pop and New Music Friday Kenya playlists, as well as New Reggae Now and Today’s Dancehall on Pandora.

Red Reign is anticipated for release in Q3 2021.

WATCH “CAN’T STAY SOBER” HERE

ABOUT KONSHENS