When one has an entrepreneurial impulse, keeping it under wraps is like stopping the sunrise from happening each morning.

That’s the sense you get from talking with this energetic Jamaican business owner, Sherese Francis, who hails from Chicago.

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Sherese recently started My Sherese Sweets, a specialty desserts company that handcrafts gourmet double-fudge, English petit cakes – the “Hmmm Hmmm” cupcakes.

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Her favorite quote is “A day without chocolate is a day without sunshine”.

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On the surface, you may say so what’s so special about a chocolate cupcake.  I want you to give that some serious thought as you go to that vending machine to get a snicker bar. For years chocolate businesses such as Hersey has turned chocolate into mega green backs.

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Well, Sherese is extracting new value by creating a niche segment in the chocolate spectrum that will please your palate .

She appreciates that great marketing  is something that communicates the value proposition totally clear… and it’s something no other competitor has. Sherese communicates the heart healthy value of chocolate in a way that was new to me.

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She also knows that having your product in isolation can be short-lived, so she is ingeniously weaving offerings with other products to even enhance her value proposition.  We need more visionaries like Sherese who possess the drive and perseverance to create new opportunities that will add to the Jamaican business capital.

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Click to listen to Sherese interview

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She is ready to serve your Mother’s day needs with the USA geographical boundaries and looking to add an international component in the future.

Click for Her website

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For those of you that are local to the Chicago geography,  take advantage of the opportunity to meet and support this growing entrepreneur.

On May 9 and 10, she will be at the food court at the Old Orchard shopping mall.

and remember

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