Jamaican Reggae artist Jahdon is not only making music, he’s also a passionate entrepreneur and cultural advocate. While many may remember him for his 2021 hit single “Broomie“, his story goes beyond the music.
Jahdon’s connection to broom-making dates back to his primary school days, when he started crafting brooms. He takes pride in continuing the tradition of the Canaan Heights “broomies” and preserving the long-standing culture of thatch palm brooms.
Recognizing the nostalgia people have for his brooms, characterized by rasta-colored handles, Jahdon has expanded his craft by offering broom-making workshops. His inaugural workshop at the Sunbeam Boys Home, in St.Catherine, not only introduced the boys to this cultural heritage but also garnered significant attention on social media. Interest soon poured in from the Jamaican diaspora and overseas friends and families who were captivated by the broom-making tradition. Jahdon now offers virtual broom-making workshops and welcomes opportunities for cultural exchanges at non-profits, museums, and universities worldwide.
Jahdon’s dedication to his craft extends to partnerships with two of Kingston’s popular tourist gift shops: The Craft Cottage Jamaica, “the original home of “Made in Jamaica”, who for the past 40 years has been devoted to connecting authentic Jamaican craftsmen and artisans with their consumers, and The Gift Shop: Devon House. Both stores have enthusiastically embraced his brooms as part of their souvenir offerings, allowing tourists to take a piece of Jamaican culture home with them. In Jahdon’s words, “I am steadfast on a mission to transform this undervalued trade and local community into a cultural tourism artifact.”
With his commitment to preserving Jamaican culture through broom making, Jahdon is on a mission to share the rich heritage of Canaan Heights broom-makers and create unique cultural experiences for people around the world.
Despite his flourishing entrepreneurial ventures, Jahdon remains committed to his music. He has been hard at work inthe studio, recording new music. His latest single, “Pain“, a heartfelt tribute to his late daughter, is set to release on October 13th, with pre-sales starting on September 29th.