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Jamaican Tourism Award Recipients Celebrated At Caribbean Tourism Awards Luncheon

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Today the Jamaica  Tourist Board (JTB) in association with the Caribbean Tourism Organization  (CTO) presented two distinguished travel industry individuals, Winsome  Charlton, general manager of WVCG Radio; and Sarah Gabbadon Greaves,  deputy editor of Caribbean Travel & Life, with awards of  excellence for their efforts in marketing the Caribbean as a premier travel  destination. The presentations were made during the CTO’s Allied Awards  Luncheon held at The New York Marriott Marquis as part of annual activities  to mark Caribbean Week in New York. The Marcia Vickery-Wallace and Marcella  Martinez awards honor the significant achievements of individuals whose work  has shared the Caribbean experience with the world.

Marcella  Martinez Award

Established  in 2004, the Marcella Martinez Award is presented annually for unparalleled  achievement in the design and implementation of successful programs to  strengthen and support Caribbean tourism. The award is named in honor of  Jamaican Marcella Martinez, who dedicated her extraordinary career as a  public relations professional to the promotion of tourism to the Caribbean. 

Jamaica’s Minister of Tourism  Edmund Bartlett presented this year’s Marcella Martinez Award to  Winsome Charlton, general manager of WVCG Radio. The Tourism Minister  noted, “Like Marcella Martinez, Miss Charlton is equally passionate in  her endeavors to share the extraordinary individuality of the region. She  expresses this through her ardent love of Caribbean music.”

Charlton’s eagerness to draw  increased awareness to the distinctive music of the Caribbean led to her  creation of the Reggae Soca Music Awards in 1994, an event she believes could  aptly be described as the “Caribbean Grammies.” Charlton became  the first Caribbean woman to head a radio station in the U.S. when she was  appointed general manager of WVGC Radio. She demonstrated her commitment to  the region by introducing a music format that appealed to all sectors of the  Caribbean-American community.

Despite her busy schedule, Charlton  has been an avid supporter of the Caribbean Heartmenders Association for  nearly two decades. The mission of the association is to help provide  life-saving surgery for children in need as well as help train medical  professionals in the region.

The Marcia Vickery-Wallace Award

The Marcia Vickery-Wallace Award was  established in 1987 as a tribute to Marcia Vickery-Wallace, former editor of Brides  Magazine. Each year the JTB, in conjunction with the CTO, dedicates an  award in her memory to a journalist who has followed in her footsteps with  the same dedication to promoting the Caribbean region. This year  Jamaica’s Director of Tourism John Lynch presented the award to Sarah  Gabbadon Greaves, deputy editor of Caribbean Travel & Life.  Gabbadon Greaves earned this award for her dedication to both Jamaica and the  Caribbean islands as a whole. She is an editor, writer and Caribbean travel  expert who has worked in the hospitality industry for more than two decades.  

In presenting the award,  Jamaica’s Tourism Director said, “Sarah epitomizes all things  Caribbean and is one of our stronger advocates for destination travel to the  Caribbean. Having appeared as a Caribbean expert on the Travel Channel,  Sarah was also known as the ‘shopping diva’ on Air  Jamaica’s award-winning in-flight video program, Island Stylee,  a segment where she would showcase some of the many fine treasures of each  destination.”

Gabbadon Greaves also hosts Caribbean  Travel & Life’s television show and digital series, Best of  the Caribbean, which airs in the U.S. on the Discovery Channel and on  Caribvision throughout the region. In addition to her work at Caribbean  Travel & Life, her writing has appeared in Destination Weddings  & Honeymoons, Essence, Florida Travel & Life, Islands,  Porthole, various spa magazines as well as several in-flight magazines  including those published by United Airlines, Air Canada and Air Jamaica.

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