New York: The Doctor Beenieman, still basking in the spotlight after a stellar performance at Reggae Sumfest 2008 in Montego Bay, Jamaica, that some say, firmly establishes him as the current “King of the Dancehall,” has signed on as one of the headline performers at Irie Jamboree, North America’s premier reggae festival.
“Beenieman has an impressive catalogue of songs. He is among the most popular dancehall recorder and is arguably the most seasoned performer in the industry,” Bobby Clarke, CEO of Irie Jam Radio, co-producers of Irie Jamboree disclosed.
Also confirmed for Irie Jamboree are rising reggae stars Serani, DeMarco and Little Hero.
“We feel excited to have all three stars in the lineup. Serani is riding high with popular singles Stinking Rich, DOH, She Loves Me and Rising; Little Hero is bubbling with The Prayer while DeMarco’s Fallen Soldier is enjoyed heavy rotation on all Caribbean radio programs here in the tri-state area,” Clarke disclosed.
To continue to expand their marketing efforts internationally, this year, the executive team will in addition to hosting launch parties in Jamaica and New York, will host an Irie Jamboree launch in downtown Toronto, right smack in the middle of the Caribana celebrations.
Stephen ‘Yello’ Williams of Irie Jamboree, who will travel to Canada for the launch noted, “We plan to host the Toronto launch three days before the Caribana street parade. The city has a huge Caribbean population and given that Caribana brings in an additional one million people to the shores of Toronto, it is the perfect place to expand our banding efforts.”
The all day Irie Jamboree family festival will again be recorded in HDTV surround sound and will include a food court with an eclectic array of vendors merchandising exotic foods, arts and crafts and other cultural items that reflect the diversity of the Caribbean.
Among the other acts slated to perform are Tarrus Riley, Coco Tea, Sizzla and Elephant Man. More acts to be added.
Log on to www.iriejamboree.com or call 1-888-irie-nyc for updates.