Jamaica Promotions Corporation (JAMPRO), through one of its Cricket Legacy initiatives – Caribbean Business Club – announces a new partnership with CricketWorld.com, the No .1 independent cricket website in the world. The agreement affords CricketWorld.com the designated status of Preferred Sports Media (website and magazine) for Caribbean Business Club and covers joint marketing efforts that are expected to increase Club presence in international markets, specifically so in the cricket loving nations of the UK, India, Australia and South Africa. This aligns perfectly with JAMPRO’s goal to increasingly diversify the mix of trade and investment markets for Jamaica as these countries all boast strongly performing economies, and it also dovetails nicely with Caribbean Business Club’s main objective to effectively network Caribbean business with international trade and investment contacts.
Cricket World CEO, Steve Whatley, is delighted to be working with the Caribbean Business Club and says “It is an exciting time for cricket in the Caribbean as over the next 6 months, 180 cricket playing countries will be focused on the Caribbean in the run-up to, and during, the ICC Cricket World Cup West Indies 2007. He thinks it “is a great opportunity for businesses, and the region, to promote themselves globally during this period, for inward investment, services and tourism.” As part of the Joint Marketing Agreement, Cricket World® will be assisting the Caribbean Business Club with their ‘Business Matching’ service and inward investment programme” Steve Whatley added, “as well as promoting the Caribbean as a whole.”
JAMPRO Acting President, Sancia Bennett-Templer, is also enthusiastic about the partnership. She believes that “the expansive reach of Cricket World® will prove to be a powerful marketing vehicle for introducing Caribbean Business Club to new and emerging markets” and expects “positive, mutually beneficial outcomes for both parties.” Caribbean Business Club, Operations Manager, Matthew Lyn, sees the partnership as “the perfect entrée to a captive audience via a credible source.” It is the Club’s view that there are no boundaries to where you talk business and so it is expected that many influential businessmen and women who are also avid cricketers will mix business with pleasure during CWC 2007.
In keeping with its general mandate to promote and facilitate investment and export development in targeted areas, JAMPRO developed a Legacy Strategy in 2005 that seeks to accelerate trade and investment outcomes likely to arise from the hosting of mega sports events such as the ICC CWC 2007. Similar strategies employed in Syndey, Australia and Atlanta, Georgia proved to effect positive change on business development, trade and investment.
Caribbean Business Club was launched in April 2006, as one initiative of JAMPRO’s Legacy Strategy designed to accelerate trade and investment outcomes. Members gain access to business matching services, networking opportunities and clubhouse facilities. Other JAMPRO initiatives include the Caribbean Business Opportunity Service, the Jamaica Investment Attractions Programme, the Creative Industries Project and the Major Events Attractions Porgramme.
Cricket World® magazine was founded and first published in 1987 and has grown to become a major recognised title in the UK, achieving a circulation of over 150,000 copies per annum throughout the 1990’s. Since that time it has developed its editorial coverage to encompass cricket from International Test and One Day International’s to club and youth cricket, and special features on Health, Lifestyle and Travel.
In 1996, Cricket World® launched www.cricketworld.com as its online website and it has since become a global brand, with up to 3 million users per month on the Cricket World® Group of websites. Spring 2002 saw the re-launch of Cricket World® magazine as a glossy quarterly publication and also the online launch of www.cricdirect.com as an online product directory, search engine and business to consumer service.
Caribbean Business Club
Lesley-Ann Thompson, Marketing & Communications Specialist
Tel: 876-978-7755 or 876-978-3337 ext 2255
E-mail: [email protected]
Alastair Symondson, Managing and Editorial Director
Tel: 44 (0) 1476 530176
E-mail: [email protected]