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JTB Targets Jamaicans In Florida

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As the Jamaica Tourist Board continues its push to find new markets for Jamaican tourism, the country’s tourism promotions body is teaming up with two South Florida radio stations to sell vacations in Jamaica the national diaspora there.

The promotion, being planned in collaboration with the Florida-based media production company, Creativity in Communication run by Jamaican Roy Miller,  will see Miller’s “Bamboo Lounge” program me on,WDJA1420 AM Byron Eggers of the same station, and  Mike  Aitcheson and Rich Davis of WAVES 1170AM  radio, broadcasting live from various tourist locations in Jamaica to largely Jamaican audiences in South Florida.

Air Jamaica and Jamaica National Building Society are also supporting the broadcasts in the national interest while seeking to promote their own services to the vibrant diaspora market.

Five days of broadcasts from the Negril resort town will begin June 18 and continue to June 22,  with a second round of the promotions set for Montego  Bay  from July 16 to 20.

The first promotional broadcast will be beamed from the Negril’s Point Village Resort.

The hotel’s management, president of the Negril chapter of the Jamaica Hotel and Tourist Association (JHTA Evelyn Smith ; president of the Negril Chamber of Commerce, Carey Wallace; and several business operators in the resort town will give their views on the state of the industry and pitch for visitors by highlighting the attraction and facilities of the area.

On Saturday, June 20, the discussion will feature tourism minister, Edmund  Bartlett; Opposition Spokesman on Tourism, Dr. Wykeham  McNeil; JHTA president, Wayne  Cummings; chairman  of  Tourism Enhancement Fund, Godfrey Dyer; and Jamaica  Diaspora representative for the southern united states, Marlon Hill. The panel discussion will be moderated is by journalist, David Ellis.

The discussion will focus on the importance of the diaspora market to the sustainable development of the tourism product.

Live cultural performances by local groups will flavour the broadcasts on various days.

“The strategy involves broadcasting from and featuring a different tourism facility during each day of live broadcast,” says organizer, Roy Miller.

“So the small hotel, villa, attraction, as well as large hotels will all be involved.”

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