Fast-rising MC and lyricist King Cruff brightens the spirit with his infectious new single and music video “Soufflé” out today via Universal Music Canada/Tuff Gong Collective. Infusing positivity and playfulness into the track’s Caribbean flavored rhythms, King Cruff serves up an irresistible danceable groove in his original “punky” sound. With his intricate, rapid bars firing throughout the melody and effortlessly gliding into the pockets of the chorus, “Soufflé” is a testament to the young Canadian/Jamaican artist’s MC skills.
WATCH THE OFFICIAL MUSIC VIDEO FOR SOUFFLÉ HERE
King Cruff first showcased his smooth patois-laced lyrical style on his major label debut single “Samurai Chop” which landed him early recognition from various media outlets including The Jamaica Observer, CBC News, iHeartRadio Canada, Dancehall Mag, CBC q, The Hype Magazine, CTV News, and The Jamaica Star.
Since announcing his signing with Universal Music Canada and Tuff Gong Collective last October, King Cruff has been named one of Pandora’s Artists To Watch: Caribbean 2023, performed at School Night to a full capacity crowd, and performed at both the LA and Toronto opening nights of the Bob Marley One Love Experience alongside fellow Tuff Gong Collective artist Skip Marley.
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About King Cruff:
Jamaican-raised, Toronto-based MC King Cruff (Solomon Marley-Spence) was born with the talents of songwriting and performance in his blood. The Tuff Gong/Universal Music Canada-signed artist sees his songs as think pieces set to ‘punky’ rhythms. Drawing on his own audio engineering background, the versatile King Cruff fuses genres across the diaspora including hip-hop, Afrobeats, dancehall and reggae into his original “punky” sound. An introspective storyteller, King Cruff explores the juxtapositions of human behavior with energizing, innovative sounds that uplift and inspire for an ear-bending amalgam of Black musical styles.