Jamaica meets Nigeria as dancehall superstar Konshens and afrobeats icon Davido connect on the new summer banger “Boom Bang,” out now on all DSPs. Ricky Blaze and Jonny Blaze co-produced the track, which premiered via Rolling Stone, and is set to appear on Konshens’ forthcoming album, Red Reign.
Complex today premiered the “Boom Bang”video, which was directed by Jamaican dancehall star Demarco in Atlanta. “We couldn’t do Jamaica, we couldn’t do Nigeria, so we met at the crossroads,” Konshens says of Atlanta, a major hub for both the Jamaican and Nigerian diaspora. “There is no storyline to the video, it’s just a fun vibe and that’s what we want going into the summer. The past year has been way too serious, so we’re trying to loosen things up now.”
Known for international dancehall smashes like “Bruk Off Yuh Back” and “Gal a Bubble,” Konshens has represented the genre on collaborations with Nipsey Hussle, Cardi B, Doja Cat, The Chainsmokers, Nicky Jam and Rick Ross, to name a few. He can also be heard on the freshly released F9: The Furious Saga soundtrack, on the track “Real” alongside Justin Quiles and Dalex. Davido is one of the most influential artists in Africa, a global superstar known for making some of afrobeats’ most wide-reaching and immediately identifiable tracks, such as “Fall,” “If” and 2020’s “Fem.”
“Boom Bang” follows the Spice and Rvssian collab “Pay For It” and the introspective “Can’t Stay Sober” as Konshens rolls out Red Reign, anticipated for release later this year through Ineffable Records. The album marks Konshens’ first release through the label arm of the multi-faceted Oakland-based music company Ineffable Music Group.
d many of the biggest dancehall anthems of all-time. A specialist in so-called gyal tunes, hits like “Gal a Bubble” and “Bruk Off Yuh Back” are absolute essentials of the genre, capable of sending dancers into a frenzy the moment they play in a party. But there’s more to Konshens than one sound. As collaborations with Nipsey Hussle, The Chainsmokers, Cardi B, Major Lazer, Rick Ross, Nicky Jam, Doja Cat, Enrique Iglesias, E-40, Eve, Jamie XX, Farruko, Pitbull and Clean Bandit attest, he’s an artist whose talents can’t be boxed in. All told, his tracks have amassed over 1 billion streams.
ABOUT INEFFABLE RECORDS
Ineffable Records is the label arm of Ineffable Music Group, the multifaceted, Oakland-based music company which owns and operates venues and festivals across the USA and manages and releases music from artists like Stick Figure and Collie Buddz. Since launching in 2019, the imprint has quickly ascended the Billboard reggae labels chart, placing second only to Universal Music Group in terms of total album sales in 2020 after topping that list outright in 2019. Initially focused on U.S.-based reggae acts, Ineffable Records has in the last year broadened its scope to include artists from the genre’s home in the Caribbean, including Konshens, Demarco and Kes.