On July 18, 2019, Lauren Dunn, otherwise known as Lauren O Lauren will be presenting at the inaugural Love Not Likes Master Class at CoWork Ja focused on monetizing your blog, YouTube and Instagram through influencer marketing. Influencer marketing is million dollar industry in the United States, with Fashion Nova being one of the top spenders. According to Hubspot, 89% of businesses say their ROI from influencer marketing is comparable to or better than other marketing channels.
Love Not Likes is community founded by Kesi Gardner, hoping to revitalize the Jamaican blogging and micro-influencer industry to monetize and ultimately create alternative income streams for young Jamaicans.
The teacher of the first Love Not Likes Master Class, Lauren is a media veteran having started as a host at the age of seventeen to having her own TV show on Flow.
Lauren is currently living in Santa Jose, California, where she works in Silicon Valley, the largest tech hub in the world where major companies like Facebook and Google have their head offices.
Given the location where she works, Lauren has been granted the access that many would love to have on a day-to-day basis, gaining knowledge about the current trends and the future of social media. She’s been able to also establish endorsement deals and is Brand Ambassador for Bumble, a networking app. She is able to bring an international perspective on the world of blogging, YouTube and podcasting.
She has a 33,000 collective audience across her social media platforms, with a blog, YouTube channel and podcast called These Are The Rules. She is looking to teach bloggers and micro-influencers, how to monetize and to show that we do offline is even more important than what you do online in order to make money.
CPJ are serving complimentary kiwi strawberry margaritas, Cafe Dolce will have delectable desserts. Each guest will receive goodie bags with gifts from Blow by Blow, Lady Shelly Beauty, Janus Medical Spa which carries Southys and Korean skincare products.
The Love Not Likes Master Class series will be focusing different industries such as comedy, food, technology and finance.To sign up for future Master Classes, send an email to lovenotlike[email protected]. You can also follow them on IG at @lovenotlikesja.