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‘Lime Square’ Launch Explodes With Colour And Festival Vibes

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Telecoms company LIME today (July 31) named its Carlton Crescent headquarters “LIME Square’ and has demarcated it in honour of Jamaica’s 50th anniversary of Independence with colourful banners and insignia.

The Half Way Tree Road location, which has been the nucleus of the company’s’ operations over the past 50 years exploded with colour and rhythmic performances as company executives and dignitaries participated in the naming ceremony which featured JCDC Festival Gold Medallists, one of the winningest festival Song performers, Eric Donaldson and the unveiling of a commemorative plaque.

“This is indeed a fitting time for us to dedicate our operations and the premises that we have occupied for decades. LIME has been a part of the fabric of Jamaican lives for over 140 years and our headquarters in the way has been the centre of communication for over a century” says Chris Dehring, LIME Chairman.

“Our company bears a bold legacy, we have been the backbone of keeping Jamaicans connected and we will continue to do so” Mr Dehring said.

 “There is a lot of history here” said Grace Silvera, Regional VP, Marketing & Corporate Communications. “This is where our parents and grandparents would have travelled from the nooks and crannies of the island make overseas calls, signed up for Jamaica’s first telephone lines, collected their first cellular phones.” she added.

“The Carlton structure is over 50 years old having been built in the early 1960’s and though we have made several internal renovations, the exterior has been preserved in its original form” Silvera highlights. The company’s Half Way Tree location currently hosts its corporate office, telephony exchanges, a flagship store and several peripheral operations which are key components of LIME’s business in Kingston.

The colourful ceremony was attended by the Hon. Lisa Hanna, Minister of Youth and Culture, Her Worship, the Mayor Senator Angella Brown Burke, Mayor of Kingston, Rasheen Roper, Miss Kingston & St. Andrew and several LIME executives.

“I wish to extend gratitude and congratulations to LIME for their support of Jamaica 50 and for the great work they continue to do in the telecommunications industry” said Hanna. “LIME’s technology will be powering the transmission of our Independence celebrations across the island and the globe” she added.

In celebration of Jamaica 50, LIME has also launched a line of commemorative souvenir items including jackets, bags and other novelties which are available to customers who purchase pre-paid and post-paid handset valued at $15,000 and $10,000 or more respectively. 

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