Telecommunications leader, LIME, has partnered with the Shaggy – ‘Make a Difference’ Foundation to secure multi-Grammy award winner Ms. Lauryn Hill to headline Shaggy’ s all-star cast of local and international performers for his Shaggy and Friends in Concert charity event. Now in its third staging, the concert, which will be held this Saturday (January 7) on the lawns of Jamaica House, is International Artiste Shaggy’ s major fundraiser for the Bustamante Children’s Hospital.
Ms Hill joins Shaggy, the former Ruff Ryders first lady, Eve (who steps in for R&B crooner Ne-Yo), Maxi-Priest, Half Pint, Cocoa Tea, Deniece Williams, I-Octane, Romaine Virgo, Assassin, Wayne Marshall, Tami Chynn, Gyptian, Mr Vegas and more.
According to Stephen Price, Head of Marketing for LIME, although the ‘Shaggy’ concert has become one of the most prestigious charity events on the social calendar, it is the reason for the concert that makes it easy for LIME to partner with the organisers.
“This event has raised millions of dollars for the Bustamante Children’s Hospital and we at LIME are happy to have partnered with Shaggy on this amazing venture. We know how important this institution has been for so many children and families,” Mr Price said.
“We are particularly happy to be adding the special mega star-power of Ms Hill to the event. The anticipation we have been feeling makes us confident that her performance will be have a distinct place in the history books,” Price further commented.
“In addition to partnering with Shaggy, we have also created opportunities for our customers and Jamaicans in the Diaspora to participate and contribute to the effort. As such, we will be providing a live broadcast of the concert on LIME Mobile TV and via pay per view online from which we will donate proceeds.
In addition, Mr. Price disclosed that a donation scheme has been set up for LIME customers to donate $50 per text whenever the word ‘donate’ is sent to 444-4248.
Proceeds from this year’s staging of Shaggy and Friends will go towards the construction of a 15-bed intensive care cardiac unit at the hospital. The annual concert was initially staged in 2009 and again in 2010, there was no show last year. The previous two editions of Shaggy and Friends raised over JA$57 million for the hospital.