Some LIME customers will literally get a gift for a lifetime this holiday as the telecoms company has announced plans to give away landline, (mobile) TV, mobile and internet services for forty years. The plans were revealed during the launch of its Christmas promotion on November 18.
In addition to the centrepiece lifetime prize, for which weekly winners will be named, the company will also give away prizes of free LIME services to every customer on its network throughout the promotional period.
Chief Executive Officer, David Shaw says this truly once-in-a-lifetime offer changes the way companies think about promotional offers and provides exactly what the people of the Caribbean need to prepare for the demands of the future, one in which everything will be driven by technology and everybody will need to be connected at all times.
“We have redefined the concept of giving and are offering customers the biggest and the first-ever such prize offered by any brand in the region; a chance to win one of our services for a lifetime. That’s because we are creating the future we want. A future in which we provide all the technology people need for everyday living. And this is our way of making sure that the future we imagine is the future we get.”
Explaining that from simply ‘topping’ up on credit to buying a new handset, customers can get a chance to win a lifetime of service; Shaw noted that while the lifetime prize sits on top of the Christmas tree, customers can also win in the many weekly prizes from the thousands available as part of the company’s plan to reward their loyalty.
“Christmas is a time of giving and these gifts will be a real treat for our loyal customers, who stand a chance of getting free services for one year, as well as instant prizes of free weekend calls, free nights, unlimited text messaging and a whole lot more.”
In addition to this, the company will also roll-out “LIME LIFETIME Moments” across the region. This is an unexpected, simple yet enduring act of kindness to members of the public as they go about their busy lives.
“This season gives us a chance to further demonstrate to our customers that we are a natural fit for their lifestyle. And we will do this with a season full of ‘LIME lifetime moments’ – which are occasions where people will enjoy free services, such as meals, transportation and even movies tickets on us. While they are busy doing their everyday activities we will join them and spread our ‘LIME LIFETIME moments’ to as many people this season,” explained Shaw.
The LIME LIFETIME Christmas campaign, which runs from November 18 to December 24, provides new and existing customers with many ways to win. Customers could win a lifetime of mobile services if they top-up as little as ($20- BDS, ANU $25 – SVG, $100- JAM, $10 – all other BUs) or if they buy a mobile phone or sign-up any post-paid service or upgrade any existing service.
Customers who sign-up for any LIME post-paid service or pay any post-paid bills on time and in full, including subscribing to a LIME TV package are all automatically entered in to win one of the respective products for a lifetime.