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Linkup Media $2,000,000 Challenge

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Caribbean Media Mogul Challenges Community to Match Two Million Dollar Donation to Jamaican Children’s Hospital

New York, NY/Kingston, JA-March 26th, 2007 – LinkUp Media CEO David “Squeeze” Annakie is formally issuing the PLUSH Cares Bustamante Children’s Challenge, a multi-million dollar fundraising campaign for the Bustamante Hospital for Children in Kingston, JA. LinkUp Media-the largest Caribbean-owned media corporation in the United States-is initiating the campaign with a $1,000,000 (Jamaican) contribution. Annakie, a former recipient of the hospital’s medical services, is matching LinkUp’s donation with another $1,000,000 (Jamaican) of his personal funds. LinkUp and Annakie are now challenging the Tristate area’s sizeable Caribbean-American community to contribute an additional $2,000,000 (Jamaican).

“At LinkUp Media, we know that it is our duty, as a leader in the Caribbean community both in the U.S. and abroad, to not only tackle obstacles affecting the survival and success of our people, but to ensure that we actively engage the community in taking on and overcoming these issues,” states Annakie. “We are donating $2,000,000 (Jamaican) to the Bustamante Children’s Hospital to help save the lives of young people-our future. We are now daring the community to not only match our donation, but to surpass it.”
Under the banner Peace, Love, Unity, Strenght, and Harmony, the PLUSH Cares Bustamante Children’s Challenge is a year-long fundraising campaign, soliciting individual and corporate donations toward the hospital’s services for children living with and affected by HIV/AIDS. With the help of Buju Banton, Capleton, Shaggy, Richie Stevens, Richie Spice, Etana, Tarrus Riley, and other Jamaican celebrities, LinkUp will present the first $1 million dollars to Bustamante Children’s Hospital CEO Beverly Needham at the JAMROCK Reggae Fest on Sunday, June 3rd at the Westchester County Center in New York. The second donation will be made at the annual Vintage Reggae Fest in December.

Donations can be sent to PLUSH Cares c/o LinkUp Media at 3868 White Plains Road, Bronx, NY 10467. Please make checks payable to the Bustamante Hospital for Children. Donors of $100 or more will receive a complimentary JAMROCK Reggae Fest ticket to personally witness the donation ceremony. To find out more about the PLUSH Cares Bustamante Children’s Challenge, contact Ms. Raine Martin at 718-325-5555 or via email at [email protected]. For more information about the JAMROCK Reggae Fest call 718-325-5555 or visit www.reggaefest.com.

About LinkUp Media
Founded in 1996 by CEO David “Squeeze” Annakie, LinkUp Media, Inc. is multimedia firm providing content and culture for the Tri-state’s 2 million+ Caribbean-American consumers. LinkUp Media is presently the largest Caribbean-owned media company, comprised of LinkUp Radio 93.5 FM WVIP, Caribbean Link weekly newspaper, JAMROCK Magazine, PLUSH TV, and the JAMROCK and Vintage Reggae Fests. For more information, log onto www.linkupmedia.com.

As a leading media figure in the Caribbean-American community, LinkUp Media, through its charity arm, PLUSH Cares, has set a standard for corporate philanthropy. Under the motto Peace, Love, Unity, Strength, and Harmony, our community outreach and donations programs includes providing information about topics affecting the Caribbean-American community including immigration, family, and criminal legal information; a corporate donations and grant-making program for community-based service organizations both in the U.S. and the Caribbean; and providing television, radio, and print media services to community organizations and public figures to promote community awareness campaigns.

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