In remarks made as part of Jamaica’s Tourism Awareness Week September 26 through October 2, Minister of Tourism the Hon. Edmund Bartlett is urging all citizens to get vaccinated against COVID-19 in order to save lives and continue driving the island’s economic recovery.
“While we celebrate Tourism Awareness Week under the theme ‘Tourism for Inclusive Growth,’ let us include vaccination in the mix because that’s what is going to make our recovery more complete but more importantly save lives,” said Minister Bartlett. “As we look at how we have recovered overall, the presence of tourism as the driver of that recovery has been so evident. We have generated for the year so far US$1.2 billion into the economy and we have brought over a million visitors into the country.”
Minister Bartlett continued, “We have dealt with the pandemic in a very exemplary way and the world has taken note of the way in which Jamaica’s protocols have been carried through effectively and well by the players in the industry and the nation as a whole. We must manage our stewardship so that we leave no one behind.”
The health and safety of all visitors and locals continues to be Jamaica’s top priority. Earlier this month, the island launched a vaccination drive to facilitate administration of the vaccines island-wide with a series of voluntary vaccination blitzes at strategic sites across the country. This drive is an extension of the groundbreaking JAMAICA CARES program, a nationwide response to COVID-19 that includes the island’s Resilient Corridors and comprehensive health and safety protocols.
Jamaica’s Resilient Corridors, which cover more than 85 percent of the island’s tourism product and include less than one percent of the population, have recorded an infection rate of less than one percent over the past year. This clearly demonstrates the success of the program, which is the only one of its kind in the Caribbean. It provides a secure environment for visitors to enjoy the tourism product while eliminating direct contact with the majority of the local population.
Jamaica remains open for travel and continues to welcome visitors safely. It’s health and safety protocols were among the first to receive the World Travel & Tourism Council (WTTC) Safe Travels recognition that allowed the destination to safely reopen to travel in June 2020. The island has also recently announced additional airlift from key source markets and ninety percent of planned tourist investments remaining on track.
For more information on Jamaica, please go to www.visitjamaica.com.
About The Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Last year, the JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) for the 13th consecutive year and Jamaica was named the Caribbean’s Leading Destination for the 15th consecutive year as well as the Caribbean’s Best Spa Destination and the Caribbean’s Best MICE Destination. As well, Jamaica copped the WTA’s World’s Leading Wedding Destination, the World’s Leading Cruise Destination, and the World’s Leading Family Destination. Additionally, Jamaica was awarded three gold 2020 Travvy Awards for Best Culinary Destination, Caribbean/Bahamas. The Pacific Area Travel Writers Association (PATWA) named Jamaica the 2020 Destination of the Year for Sustainable Tourism. In 2019, TripAdvisor® ranked Jamaica as the #1 Caribbean Destination and #14 Best Destination in the World. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.