Danger Zone Records’ Jam Down Lovers’ medley video was shot on Tuesday June 5 th in Kingston. The Jam Down riddim is reminiscent of old school reggae. Produced by Danger Zone’s Della, Jigsy King and Ce’Cile, the Jam Down riddim is a compilation of lovers’ rock tunes and culture / meditation anthems. Danger Zone Records made the decision to shoot the video in two parts to highlight the two different types of genres on the riddim.
The video, directed by Dexter ‘3D’ Pottinger, features Jigsy King, Lymie Murray, Mikey ‘Untouchable’ Pelpa, Ce’Cile, Cutty Corn and Pinchers.
The video portrays different stages of love: Jigsy King writes a letter to apologize to his lover for I’m Sorry, Lymie Murray & Mikey ‘Untouchable’ Pelpa both dance with their respective lovers for Emergency, Ce’Cile waits tirelessly for her man to return home for I’m Waiting, Cutty Corn vibes with his friend about his new girl for Lucky Day while Pinchers brags about his love for Seal & Done .
The Jam Down riddim is receiving major airplay in the Caribbean, US and Europe and plans are in place for the Jam Down Culture medley video to be shot. The Jam Down Lovers’ medley video will be released later this week.
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