Luciano To Headline 1st Annual Reggae Festival at Croton Point Park- August 23, 2008, New York

Patterson, NY – Upstate Reggae on the River (URotR) has announced that the messenger, Luciano is headlining the first Annual Reggae and Caribbean Festival at Croton Point Park slated for August 23, 2008. This festival will celebrate the best of African, Latino, and Caribbean entertainers in an area with little access to cultural Diaspora entertainment with a strong emphasis on the environment. It will be an all day family event which will feature vendors selling food, arts and crafts as well as environmentally educational booths. There will also be a children’s area for poetry, dance, art and workshops focusing on healthy lifestyle alternatives. Other acts are being confirmed.

ABOUT THE COMPANY

Upstate Reggae on the River Inc., a 501(c)(3) not-for-profit, was founded by well-known entertainment/travel journalist Lauren Drummond and co-founded by her daughter, Michelle Drummond and Sarah Traeger. Upstate Reggae on the River Inc., is hosting the first annual Upstate Reggae on the River (URotR) festival, with the purpose of raising funds to aid selected educational and environmental charities. To be held at Croton-on-Hudson in Westchester County, New York on August 23rd of 2008.
UPSTATE REGGAE ON THE RIVER FESTIVAL

The event is geared toward raising awareness to environmental concerns and preserving and sustainability in the Hudson Valley region and the Caribbean . The specific theme this year will be promoting New York’s recycling initiatives. In addition, Upstate Reggae on the River Inc., will be using concert proceeds to provide educational materials and equipment to select educational and environmental charities.

Lauren Drummond: A well recognized entertainment and travel journalist, Drummond has written for the Jamaica Gleaner, The Danbury News Times, The Journal News, Caribbean Link and others. Drummond was the first Caribbean journalist to cover the Midem Music Conference in Cannes, France. She has been a driving force in a host of entertainment projects including the Sonia Moodie tribute concert, The Dennis Brown Memorial Org, the Westchester Reggaefest, and helped with promoting the Caribbean showcase at the Midem Music Conference. She was awarded by the International Reggae and World Music Awards for her contributions to the community and is a member of the Recording Academy (Grammy Awards) and the National Association of Female Executives.

Sarah de Traeger has spent many years working in the music industry, from doing graphic illustration for bands, merchandising, promoting music, and lately, she has become a DJ Sarah de Selektor. De Traeger has been working with Phoenicia Green, a recycling program in the Pheonicia Elementary school , which has lead to her playing a key role in revamping the entire Onteora School District in upstate New York.