Mike Rowbottom: Athletics striving to get the box office balance right

Press conferences held on the eve of sporting events tend towards the anodyne – unless, of course, you get the likes of Jose Mourinho or Sir Alex Ferguson laying their snares for officials or rival managers, wily as poachers.

No such subterfuge was in evidence here in Doha, where the media event heralding the opening IAAF Samsung Diamond League meeting of the season tomorrow involved a batch of game, if vague, athletes, and officials including the IAAF President Lamine Diack and his counterpart within Qatar athletics, Abdullah Al Zaini.

As such, the event offered a glimpse of the difficulties involved in trying to organise sporting events in an increasingly busy and disparate environment.

The latest version of an athletics grand prix, now officially broadened to include the United States, Asia and the Arab world, was inaugurated last year, and it proved broadly successful, not least because of the eruptions of excitement that are always possible in sport. Read more >>

Source: Inside The Games via Trackandfieldnews.com