Media WriterMr Eazi returns to his trademark Banku Music sound on “Personal Baby,” the simmering second single from his as-yet-untitled, forthcoming debut album.
Audio for the track, which was produced by Grammy-winning Nigerian hitmaker Kel-P (Burna Boy, Wizkid, Angelique Kidjo), premiered today on Apple Music’s The Dotty Show. Ademola Falomo directed the video, also out today, which sets “Personal Baby” in a dystopian future. Watch HERE.
A moody love song co-written with afropop superstar Teni (“Billionaire”), “Personal Baby” re-imagines the smooth, mid-tempo Banku Music sound that Mr Eazi defined with hits like ‘Skintight” and “Leg Over,” but with a darker edge. The track follows June’s “Legalize” as the second single from Eazi’s forthcoming album — a project that’s nearly a decade in coming.
Like “Legalize,”“Personal Baby” deals with love, but this time it’s from a somewhat darker perspective. “The video goes from lovey dovey to darkness,” Mr Eazi says. “It’s those extremes I’m trying to capture.”
Mr Eazi views the forthcoming album as a collection of art pieces, with each track represented visually by uniquely commissioned pieces from different African contemporary artists. For “Personal Baby,” he enlisted noted Beninese artist Dominique Zinkpè to handpaint the cover art in Cotonou. Zinkpè’s piece is entitled L’amour en tête which, translated to English, means ‘Love in mind’.
Merging afrobeats, Web3 and real-world activations, these art pieces are being tokenized and shared with the public through specially curated metaverse and physical events. Mr Eazi elaborated on these plans in a recent article by ARTNews, which you can read HERE.
ABOUT MR EAZI
MR EAZI is a musical innovator, business leader and philanthropist. As a recording artist, the Nigerian multihyphenate is the voice behind afropop hits “Pour Me Water,” “Skintight” and “Leg Over,” as well as groundbreaking collaborations with the likes of Beyoncé, Bad Bunny and J Balvin, and the creator of Banku Music, a fusion of Ghanaian and Nigerian sounds and culture. A serial entrepreneur, he’s also the founder of emPawa Africa, a talent incubator program which funds and mentors emerging African artists, and the Africa Music Fund — initiatives hailed by CNN, Rolling Stone, Billboard and Forbes for their innovative approach towards expanding African music’s global reach. Mr Eazi has clocked over 1.5 billion streams across DSPs, making him one of the most streamed African artists worldwide.
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