It isn’t easy to put Natalie Storm in a box. Calling her a ‘Dancehall’ artist is as limiting as calling A-Team Music’s The Runway a Dancehall ‘riddim.’ Storm brings her sassy punk attitude, ferociously funky delivery and Kingtonian slang to the A-Team’s dance groove The Runway on a track, rightfully titled “Monster.” The brazenly empowering “Monster” will be released digitally on The Runway album on June 14th.
The Runway, A-Team Music’s debut full-length project, binds themes of love, hate, lust, anger, happiness, and frustration with the same underlying pulse, using different artists and various forms of Reggae, Dancehall, Pop, Funk, Rhythm & Blues, and Gospel to craft a soundtrack to day-to-day life. Wearing her emotions like a garb, Storm struts The Runway cloaked in the fierce and edgy designs of defiance with “Monster.”
“It’s an anthem for women who aren’t willing to give up everything to be a part of anything,” says Natalie ‘Natalie Storm’ Cole. “We’ve all wanted to be in a position to control, whether ourselves, environment or other people. It’s just a natural instinct inside of us to be power hungry or a little selfish…there’s nothing wrong with that.”
“Natalie’s song is definitely one that people can relate to – everyone has become fed up with a person or situation and turned into a ‘monster’ at one point or another,” says Stanley “Rellee” Hayden, A-Team Music CEO and executive producer of The Runway. “I chose this track because you can just feel the raw emotion in it.”
Having had many of her songs banned from Jamaican radio due to their raw and raunchy content, Natalie is no stranger to claiming her own musical power and carving her own path. Her aggressive delivery and cutting-edge style has earned her scores of fans worldwide, and her lyrics have ridden Dancehall, Electronica, and House rhythms. Last year, she released the critically lauded mixtape Song to F@# and Fight 2, which bridged the gap between Dancehall and club music. The Runway’s Dancehall-esque Pop/Dance beat is right up her alley.
“I was sold on the concept of The Runway, before I even heard the riddim itself,” she says. “Rellee really found a very innovative way to make a juggling stand out by making every song unique in its own right.”
The Runway, featuring “Monster” by Natalie Storm, as well as singles from Richie Stephens, D’Angel and Beenie Man, Mr. Lexx, Etana, Mr. Vegas, Gappy Ranks, Al Cruz, and more, will be available on iTunes and all digital outlets on Tuesday, June 14th.