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New York Set For A Bigger, Better Labor Day Weekend With Digicel, September 3, 2011

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Digicel, the  best value mobile operator in the Caribbean, Central America and the Pacific, today unveiled details of its Labor Day activities, which include the West Indian-American Labor Day Carnival and Parade, Reggae, Rhythm and Blues Concert, Pre-Labor Day Fest and the finals of the Digicel Caribbean Cup New York.
Kicking off on Saturday September 3rd, Digicel will be on hand right throughout the Labor Day weekend to support the celebrations with the New York Diaspora community. On Saturday, Jamaican-born England and Liverpool soccer legend, John Barnes, will be taking part in a host of radio and media interviews before making an in-store appearance at “Pay-O-Matic”, 2193 Bedford Avenue at Church Avenue in Brooklyn. Following that, Barnes will also be present at the Soccer League at Evander Childs High School field, 800 East Gun Hill Road.
John Barnes’ visits are a prelude to Sunday’s highly anticipated final of the Digicel Caribbean Cup New York, which kicks off at 2:45pm at Thomas Jefferson High School field on Flatlands at Shepherd Ave in Brooklyn. Teams Jamaica USA and St. Kitts and Nevis USA will face each other for third place, followed by Guyana USA and Grenada USA who are set to battle it out in what is sure to be another thrilling final.
This year’s DCC final also features the final of the Digicel Kick Start Clinics in which 150 aspiring young soccer players will battle it out under the tutoring of John Barnes. The Digicel Kick Start Clinics are part of Digicel’s soccer grassroots programme which this year includes the Diaspora community for the first time. The best three players from the Clinics in New York will be chosen to travel to the elite Digicel Academy in Trinidad where they will spend a week developing their skills and technical ability as well as learning valuable life skills such as personal awareness and self-esteem – all through positive reinforcement, fostering an appreciation of soccer’s intrinsic values. 
Moving over to Queens, the Digicel-sponsored Reggae, Rhythm and Blues festival featuring Baby Face, Machel Mantano, Taurus Riley and Mavado kicks off at midday in Roy Wilkins Park, Merrick Blvd and Baisley Blvd, Jamaica, Queens. Customers attending the festival will have an opportunity to visit the Digicel booths to take part in some exciting competitions and giveaways right throughout the day.
Also on Sunday is the Pre-Labor Day Fest which takes place Eisenhower Park, Merrick Ave at Hempstead Turnpike in East Meadow from midday. Since 2003, the Pre Labor Day Fest has been one of the largest outdoor family gatherings within the Haitian community boasting an average of 10,000 attendees annually. This year, live entertainment will be provided by Digicel-sponsored Haitian bands, Carimi, Djakout #1 and Harmonik as well as Kreyol La, T Vice, Disip, Tabou Combo, Rafrechi, and Karizma.
To mark the Pre-Labor Day Fest, Digicel is also unveiling its new US$3 Haitian calling card for Diaspora customers. The card – which gives a total of 26 minutes talk time on calls to and from Digicel Haiti customers – offers the best value for the Haitian Diaspora to keep in touch with their friends and family back home. The call card offers flexibility in that when a customer speaks to family and friends for a minimum of 13 minutes, they will receive 13 free minutes on their Digicel Haiti handset to call you back.
Ending the weekend on a high note, on Monday, September 5th, the West Indian Labor Day Carnival and Parade will feature seven Digicel booths along the parade route including the “Digicel village booth” on the corner of Eastern Pkwy and Nostrand Ave where customers can receive prizes and giveaways as part of the celebrations.
Digicel’s General Manager for the Diaspora, Valérie Estimé, said: “This year’s Labor Day festivities promises to even bigger and better for Caribbean people living in the New York Diaspora. We have three days of exciting activities planned all courtesy of Digicel which include a host of fantastic competitions and giveaways lined up at each of these events.
“At Digicel, we are committed to serving the needs of our Caribbean customers living in the Diaspora area through our wide range of products and services such as Digicel Top Up (online and retail) and Digicel Calling Cards, which make it so much easier for Caribbean customers living in the Diaspora to stay in touch with friends and family back home. We hope that everyone will come out and enjoy themselves and all of the Digicel activities over Labor Day weekend.”
Digicel currently offers a range of innovative products and services to Caribbean and Central American nationals living in the Diaspora, including online top up – where customers can log on to any Digicel website and top up or send minutes to people back home; retail top up – where customers can go into any one of over 100,000 retail stores in the UK, Canada, the Caribbean and the USA and purchase Digicel top up or send Digicel minutes to friends and relatives in their home country; and Digicel calling cards – where customers calling friends and family in Haiti and Jamaica can call home at competitive rates using minutes stored on the calling card.

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Written by Staff Writer