Pinnacle Entertainment Sets New Standard For Casino Rewards Program; More Cars, More Trips, More Gifts

Pinnacle Entertainment, Inc. (NYSE: PNK) today announced it is offering players a wealth of extraordinary benefits in its mychoice guest loyalty program. Just one year after enhancing the program, Pinnacle is now offering an innovative new benefit: annual trips to Atlantis, Paradise Island resort in The Bahamas. Atlantis joins an array of iconic brands already available to mychoice members such as the opportunity to earn an annual lease on Mercedes-Benz vehicles, cruises on Royal Caribbean International and stays at Wynn Las Vegas and Encore.    

“Our steadfast focus remains on exceeding our guest’s expectations and truly rewarding their loyalty,” said Pinnacle Entertainment President and Chief Executive Officer Anthony Sanfilippo. “One of the many features that make the mychoice program special is that our guests design it every time they choose their own custom gifts and inspiring experiences from an unprecedented roster of world-class brands. It really is their program and we show our appreciation by offering rewards tailor-made to them; it gives choice a whole new meaning.”


“Atlantis is excited to be partnering with Pinnacle Entertainment’s mychoice loyalty program,” said George Markantonis, President/Managing Director of Kerzner International Bahamas.  “We are looking forward to welcoming their guests to the Atlantis family, offering unprecedented amenities including the largest casino in the Caribbean, beautiful white-sand beaches, world-class dining experiences and more.”   


As a new Pinnacle partner for 2012, Atlantis Resort offers an unparalleled casino experience including the Caribbean’s largest casino with a variety of 750 slots and over 90 table games, outdoor gaming at Cain at The Cove as well as a high-energy Race and Sports Book.


Pinnacle’s most loyal guests earn a place in The Owner’s Club and may apply for membership in the Owner’s Club Stock Program. Accepted guests will receive an award of 100 shares of Pinnacle common stock.  Existing Owner’s Club members may now also choose from a selection of luxury timepieces, a lease on a Mercedes-Benz sedan, SUV or convertible or an exclusive once-in-a-lifetime trip such as the Mercedes-Benz Driving Academy or an adventurous cruise featuring exotic ports of call throughout Asia.  


All mychoice members earn tier points based on the games they play, the duration they play and the average bet they make. To maximize the program’s value and flexibility, casino play earns more than points toward a specific tier; it also earns members mycash rewards, which can be used for the benefits that guests enjoy most – slot play, dining, shopping, hotel stays, cash back or a combination thereof.   


In addition to the aforementioned rewards, the enhanced mychoice program features guaranteed monthly mycash multipliers, invitations to private VIP events, priority restaurant seating, VIP lounge access, personal casino hosting, preferred hotel booking and check-in and VIP seating for many high-demand entertainment events.