Two days shy of its premiere, Triple the Focus E-Zine prepares for the highly anticipated “Pull-up and Play” promo tour series aboard the Red Bull truck. The tour, which will feature performances by reggae artists Delus and Denyque and music by DJ Flabba Dabba, will make stops in Portland, Ocho Rios and Montego Bay.
Geared at connecting reggae artists and fans on a more personal level, the tour will begin on Thursday, June 21, 2012 in Portland with stops at BDR Supermarket, Petals Supermarket and Road Block Bar. Shell Gas station has graciously agreed to offer their location in Ocho Rios and four of their other locations in Montego Bay for the Red Bull truck to pull-up and entertain patrons. Among other stops are General Foods, Rexo Supermarket and John Crows Tavern in Ocho Rios on Friday, June 22nd, M&K Supermarket, Dollars Bar, Jerkies and BayCity Supermarket in Montego Bay on Saturday, June 23rd.
Tour manager, Shantell “Shanz” Hill remarks, “I love the concept of giving artists another platform to connect with their fans. Other than a concert setting, fans rarely get the opportunity to meet the artists they love, face to face. It is a form of giving back and what better way to do so than on the Red Bull truck. Overall it is truly a great feeling to be a part of something new and fresh.”
Stacey Bethel, Editor-in-Chief for Triple the Focus adds, “We are working from the very premise of the magazine which is “to connect artists with their fans on a personal level” and to me that is what makes this a unique experience. A lot of work has gone into pulling this off but with the enthusiasm of everyone involved, it is worth it. My team and I are looking forward to doing this quarterly and hope that more sponsors will join us in making this a truly spectacular event so that we can make it happen on a monthly basis. It’s ambitious but we are committed.”
The tour is presented by Triple the Focus, a Music, Entertainment and Lifestyle E-Magazine published monthly. Released October 5, 2011, the goal of the E-zine is to provide a platform for industry insiders that will assist in connecting them with their fans on a more personal level. Triple the Focus falls under the umbrella of Triple 7 Entertainment LLC, a PR firm whose clients include, Third World Band, Delus, I-Octane, Jahman, Keida, VicRae Inc. and Destine Media.